Lead generation form design is a key component of high-converting websites. It's even more important if you're looking to generate more leads.
In this article:
We will review the most important design principles that are important when designing a lead generation form and
We'll present 6 lead generation forms that apply those principles with maximum effectiveness.
high converting lead generation form design
Let's get to it.
What is a lead generation form?
A lead generation form is a web form designed to capture contact jordan phone number list information from potential customers on your website. The most common lead generation forms are event registration forms, contact requests, users requesting a free trial, downloading guides, or subscribing to newsletters.
5 + 1 Key Elements of a High-Converting Lead Generation Form
There are 5 key elements to creating high-converting lead generation forms. However, the last element can make all the difference when converting those leads into sales.
Let's get to it.
1. Form fields
Form fields and their appearance are probably the most important aspects to consider when designing lead generation forms.
An easy way to improve conversion rates on lead generation forms is to remove almost all fields so that the requirement is lower. However, this is a double-edged sword, as lead quality decreases when there are fewer fields on the form.
A smart way to generate leads with longer forms is to display fields one at a time . Once the person fills out the first field of the form, moving on to the second is no longer a big deal. These are called multi-step forms.
Lead generation chatbots do this effectively.
Hi there!
Where would you rather add lead generation chatbots?
In-page
Pop-up
Both
2. Text used in lead forms
The text you use is the second most important element in high-converting lead generation forms.
The text refers to
the title
all fields
Basically, all the written text that the form has
You need to think about what specific information you want to ask for. Only then will you be able to create effective lead generation forms.
Below are a couple of examples of how not to write texts in lead forms :
“Leave a contact request!”
“Subscribe to our newsletter!”
“Download our guide!”
Typically, the best conversion copy actually communicates the value the customer will get, for example:
“Book a free consultation and get a free consultation on conversion rate optimization!”
3. Clear call to action
Having a clear call to action (CTA) is an element that is missing from many form designs.
Remember, if potential customers don't know what to do next, they won't do anything.
While the text used and the CTA are important, they are not the most important factors.
The most important thing to create a clear call to action is to make sure it stands out. In other words, the difference in color between the button and the rest of the form.
clear call to action.png
4.Social Proof
Social proof is one of the most overlooked elements of high-converting lead generation forms.
Social proof is a psychological phenomenon that explains why other people's actions and behaviors affect us. Simply put, people assume a behavior is correct when they see others perform it. It is equally effective to show what others (people) have already done.
If a potential lead is unsure whether or not they should fill out the form, social proof is often the deciding factor.
The easiest way to leverage social proof in lead forms is to highlight a few satisfied customers who have taken the same action the prospect is considering.
social proof in lead generation forms
5. Context
The context of the lead generation form is the place where the form appears.
The key is that not all lead generation forms work everywhere. The lead generation form used must: match the stage that potential customers are in their buying process.
context matters in lead generation forms
A question that is too serious too soon will scare off potential customers. (Possibly forever.)
A poorly formulated request will not result in completed forms and
Ordering it late will lead you to lose potential clients
If a potential customer is ready to buy, they want a clear form where they can fill in all the relevant information and hit the submit button. Make the final hurdle easy to overcome.
However, if they are just considering becoming a lead, offer them the option to request more information or simply an ebook.
This is incredibly easy to do with multiple choice questions on an optimized lead form.
Sign up for your free trial at Trustmary and try it out.
