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Using 'Lifetime Value' as a KPI
The ' lifetime value ' report in Google Analytics provides insight into the performance of returning visitors in the long term, up to 90 days. You can select different metrics. The data is then displayed at user level. This report provides an overview of the value of ...

This poses a major challenge to organizations. The increasingly dynamic environment requires organizations to adopt a structure and a corresponding culture in which accelerated change is the new norm. Trendwatcher Sander Duivestein even says : “It requires a strategy in which testing grounds and ...

HelloFresh boxBalance between 'core' and 'future growth'
In his new book ' The 10x Growth Machine ' (aff.), start-up and innovation expert Misha de Sterke paints a picture of what can go wrong when corporates start innovating, or worse: when they don't. In essence, there are three areas where ...

Therein lies the danger. Because if we want to be able to see where we can make interventions, make progress, make profits or realize improvements, we have to quantify every phenomenon – not only tangible things, but also feelings, character traits or preferences. And the extent to which a property ...

Have you read any interesting books or listened to any podcasts? Make a list of 'later/maybe'. This way you don't have to tackle these projects right away, but they will still be on your radar for another time while working from home.

To recap:


Work-free on holiday? 5 tips for an undisturbed ...

The awareness is decreasing, despite the enormous attention of the press. With corona, people now think of something other than beer. The reverse also appears to be true: with beer, people now think of COVID-19, illness and corona. See below the associations with Corona before and after COVID-19 ...

Listened for 1 minute? Then you've got a play.

But you can do much more than just measure the numbers in podcast land. Once your podcast is registered with popular platforms such as Spotify, Apple Podcasts and Stitcher, you will have access to all kinds of analytics about your podcast. For example ...

The modern B2B buyer is doing their own research to find solutions to their problems. As a result, 70% of the buyer journey (pdf) is now completed without any contact from sales. Think of visiting a vendor’s website or social media accounts, reading peer reviews on sites like G2 or Capterra , or ...

In order to provide companies with more tools, the ACM published the Guideline for the Protection of Online Consumers in February 2020. The AFM stated that this ACM guideline not only offers protection for the 'online consumer', but also tools for financial companies. The ACM is also working hard to ...

To think about the consequences of your choices. (I would like to recall the Tax Authorities example here.) That requires an overview of the impact on all areas and insight into the consequences and implications of choices. Above all, however, it requires steadfastness : there has to be continuity ...