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Whether you're selling a product or service to a client, an idea or a plan to investors, your ability to sell plays a huge role in your success.

Learning how to sell teaches you how to connect with others, how to get them on board with an idea, how to negotiate, and how to close.

Without further ...

Any cost that an organization has can be determined in terms of ROI. Although some costs may not have an immediate economic return, each cost contributes to an overall investment. For example, you need to make an advertisement for your company and you hire the services of a professional producer or ...

Has it ever happened to you that when you start a business, you have so many mixed emotions and you just want to make a profit immediately?

Indeed, it is a normal feeling, however, when you are in the initial stage of your sales cycle, you surely have several questions such as: How can I sell my ...

Nowadays, all companies are governed and managed with the help of technology, due to this, one of the most important departments within small and large companies is the IT department.

The IT department is responsible for implementing and managing the different technological tools that are ...

Remember this fact: More than 774 million users in more than 200 countries use LinkedIn.

Imagine the endless possibilities you have to find the potential client on that platform who will say “yes, I want to buy from you.”

Well, today I have some tips for prospecting on LinkedIn that the efficy ...

It’s not all crowdfunding and pitch decks if you’re an early-stage startup – there’s usually a lot of number crunching and data processing involved, too. This is especially true when it comes to convincing investors about your potential to become their next unicorn.

If you’ve ever been around ...

Quick question. Do you think it’s easier to try to sell to a large group of people who have different tastes, desires, and aspirations? Or is it much more efficient to sell to a small group who share similar characteristics?

It’s a no-brainer, right?

When you segment your market, you’ll be ...

Here's a revealing statistic about cyberattacks: 39% of businesses in the UK have suffered at least one cyberattack in 2021.


Cyberattack data

This percentage is set to remain stable or even increase in 2022, according to the National Cyber ​​Security Centre (NCSC).

With the average cost of a ...

Whatever the service you offer, attention to customer relations is essential. In fact, for a service company more than for any other, it is in the quality of this relationship with the customer that the company or brand stakes its reputation. In this sense, then, it becomes a competitive advantage ...

It may sound too good to be true, but loyal customers cost much less to acquire than new customers and typically spend more.

In today’s hyper-competitive market conditions, customer loyalty is vital to the long-term growth and viability of any business. And with inflation and fears of a recession ...