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Four out of five Spaniards would choose branded products from manufacturers over those from retailers when filling their shopping basket if they had the same price, according to a study carried out by Focus Estrategias de Comunicación .

This survey, in which IESE marketing professor José Luis Nueno ...

duyudu is a start-up based in Galicia, in the town of Narón, with operations nationwide; its mission is to present the best offers in leisure, catering, beauty, home, travel... but which incorporates important innovations in the business model known as group purchasing.

This business model consists ...

Esker, one of the world’s leading providers of document automation solutions, today announced that its fourth quarter 2011 revenues increased by 10% at fixed exchange rates compared to the same period last year. With revenues of more than €10 million, this is the company’s most successful quarter ...

British car manufacturer Jaguar has revamped its logo and corporate identity as part of a marketing campaign aimed at increasing brand awareness among a new audience.

The new campaign is the result of collaboration with the international agency SARK44, which Jaguar and Land Rover co-own. With it ...

LITEBI, in line with its philosophy of closeness to its allies, seeks in this type of events to facilitate the exchange of information, experiences and opinions between the different actors in the LITEBI ecosystem, primarily its certified partners.

The event also served to share the objectives and ...

EuroCloud and B2B services provider Datacenter Dynamics have renewed their agreement for the second consecutive year. Datacenter Dynamics is hosting an exclusive series of events to deliver enhanced insights and networking opportunities to professionals who design, build and operate data centers ...

Esker, one of the world's leading providers of process automation solutions, announces that its sales of purchase order processing solutions grew by 21% during 2011. This increase, particularly significant in the United States, confirms the growing importance of customer orders within the automation ...

More than a thousand professionals and 170 ICT companies have begun to use the Cloud Computing model in the last year thanks to the activities carried out by the ICT Demonstration Centre of Andalusia, an initiative of the public business entity Red.es in collaboration with the Association of ...

When designing a technological solution, it is normal for the client to focus on the needs of their business, since they are concerned about the integrity of the platform where their website is hosted, or the criticality of the code in the development of their application. Therefore, it is key, in ...