Sale Whatsapp

The "awareness" stage of the marketing funnel refers to the initial stage when potential customers discover that a product, service or brand exists. At this stage, the brand must have a deep understanding of the target audience in order to effectively attract attention and arouse consumer interest ...

Conversion rates can vary significantly based on industry, business type, and specific goals. Here are some examples:

E-commerce purchases: The percentage of website visitors who completed a purchase.
Newsletter Subscriptions: The proportion of website visitors who subscribed to the newsletter ...

Practical application of EVC (Economic Value of Customer)

App install campaign: A mobile game developer ran video ads on YouTube. One user watched 15 seconds of the 30-second skippable ad and then installed the game two days later. This will count as an EVC.
E-commerce promotion: An online retailer ...

Netflix : The streaming giant uses behavioral segmentation to recommend content based on viewers’ viewing habits.
Coca-Cola : Beverage companies use geographic segmentation to offer different products in different regions, such as launching green tea-flavored Coca-Cola in Asia.
Nike : Sports brand ...

The difference between return on ad spend (ROAS) and return on investment (ROI)
Although ROAS and return on investment (ROI) are similar, there are some key differences between them:

ROI takes into account the overall investment cost, including salaries and other overhead costs.
ROAS is typically ...

The rise of casual games
With the popularity of smartphones and tablets, the popularity of casual games has increased significantly. According to a report by the Interactive Advertising Bureau (IAB) , approximately 200 million Americans play casual games for an average of 30 to 60 minutes per day ...

Disadvantages of Ad Manager
Among the disadvantages of the ad manager that you may encounter during its use, it is possible to mention the following:

It does not offer proper segmentation. If you want to divide the market manually, it will be difficult to achieve this. The application does not ...

Do you want to know how to boost your Instagram presence using hashtags? Finding the right hashtags can be a challenging task, but essential to increasing the reach of your posts. In this article, we’ll explain what a hashtag generator for Instagram is, its importance, and how to use it , including ...

One of the pillars of this resource is the ability to manage the reach of your Ads with accurate metrics. You will know how many times visitors added their payment information and other data , for which you can use pixels and know how many actions were left incomplete. Then, you can take measures to ...

Have you ever wondered how to take your online presence to the next level? If the answer is yes, it’s important for you to know that in this article we are going to take a look at a powerful tool that can transform your online experience: WordPress . You will discover how WordPress can become your ...