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B2B is a rapidly evolving sector and has been marked by evolution in recent years. Buyers' behaviour and expectations are changing with the omnipresence of new technologies, and for companies, understanding these new trends is essential to meet the needs of their customers. The rise of e-commerce ...

I. Fundamentals of online visibility
To understand the costs associated with online visibility, it is important to know the key elements that contribute to it. Let's take a look at the key points to consider in any visibility strategy and their average cost:

Professional website : Creating and ...

The concept of cross-channel refers to the harmonious integration and coordination of the different sales and communication channels used by a company. Unlike the multi-channel approach, where channels operate independently of each other, cross-channel aims to offer a fluid and consistent customer ...

In the B2B context, a well-designed digital strategy can be a powerful lever to achieve your sales objectives.

Social media offers a unique opportunity to implement an effective and relevant digital communication strategy for companies operating in industrial sectors, whether as manufacturers or ...

In the B2B field, there is a difference between email (or electronic mail) and email marketing (or targeted email). B2B email is a means of electronic communication between companies, while B2B email marketing is a digital marketing strategy that uses email to promote products (or services). The ...

Email variables, also called merge fields, are pieces of text in email templates that are automatically populated with relevant data about email recipients when they receive your message.

For example, if you're sending your email to about 500 prospects, you don't need to go through the crazy work ...

Color is often the untapped lever that decides whether an email marketing campaign succeeds or fails. The psychological effect of colors on people has been studied for decades, and yet new things are discovered every year.

However, in the context of color, the data is constantly changing. For ...

Lead generation tools are software programs that collect your leads' contact information from a variety of sources.

The magic of these tools lies in their autonomy. They find leads without any manual work on your part. In other words, they save you countless hours that would otherwise be spent ...

We’ve reached the most exciting part of our story: how to implement automated email marketing workflows in your business. Wondering if it’s complicated or expensive? Let’s break it down into manageable steps:

Set goals
Determine what part of the workflow you want to automate
Select automation ...

Building targeted prospect lists:
Email Search : Find professional email addresses associated with LinkedIn profiles or corporate websites using Chrome extensions or the Database Search feature .

This eliminates manual searching and ensures you reach the right decision makers.



Email Verification ...