Email marketing exists in several formats:
The prospecting email , which consists of attracting new clients,
Sending email notifications to inform you of new products or changes,
The loyalty email, intended to maintain the relationship with your current customers,
Transactional email, which is triggered by a specific customer action,
and the newsletter , which informs its subscribers about various topics of interest.
The advantages of B2B email marketing to build a cutting-edge sales strategy
1. An obvious choice in the marketing mix
B2B email marketing is a major asset for your marketing strategy, not least iran phone number data because it is so easy to implement. With just one click, you can reach a wide audience on an international scale , making sales opportunities faster and easier. In addition, some specialized marketplaces, such as DirectIndustry and MedicalExpo , offer you the opportunity to use their targeted email sending services and will help you design and launch your B2B campaigns. So you can rely on this experience to make your task even easier.
2. Flexible planning and calendar
Automated email campaigns offer unmatched flexibility. Emails can be scheduled in advance and sent at specific times to maximize their impact. You can plan your sends based on different time zones or the times of day when your customers are most likely to be online. Automation also allows you to send emails based on certain actions taken by customers, increasing the relevance and effectiveness of your messages.
3. An exceptional return on investment
Targeted email marketing is a budget-saving strategy. The implementation cost is relatively low, but the benefits are great . For example, every euro invested in email marketing generates an average return of 42 euros . In addition, it does not require large investments in material, as is the case with other communication channels, such as television or radio advertising. Finally, automating email sending saves a significant amount of time , making your marketing strategy more effective and profitable in the long term.
4. Personalization to make your customers special
As every business is unique, personalised emails ensure that the messages sent are relevant and beneficial to each customer. This creates a more engaging user experience . Personalised emails have a higher open rate , offer a unique experience to your customers and reinforce your credibility. Furthermore, with personalisation and high-quality content, emails can become a real added value for your target audience, providing them with useful information, increasing their engagement and loyalty to your brand.
5. Quality targeting through segmentation
The quality of email segmentation is unrivalled. Using the databases offered by specialised marketplaces, you can precisely target specific segments of your market. Email marketing offers precision segmentation which is very beneficial in a B2B marketing strategy where knowing the recipient is essential . However, it is important to respect the user's “opt-in”, which is essential for an email strategy that complies with current legislation.
6. A better understanding of your goals
Sending emails gives you valuable data about their behavior, allowing you to refine your marketing strategy and better understand your customers. With this data, you can test different marketing approaches and adjust your upcoming campaigns accordingly.
7. A non-intrusive prospecting method
Unlike other prospecting methods, such as phone calls, email marketing is not intrusive. It respects your customers' pace , does not interrupt them in their daily activities and gives them time to read your messages when it suits them.
8. An effective lead generation tool
Email marketing is extremely effective. It can help you generate quality leads that are more likely to convert into sales. In addition, the call-to-action (CTA) button integrated into the email can allow for immediate interaction, increasing the chances of conversion. Furthermore, by combining email marketing with behavioral data analysis, you can significantly improve your lead qualification rate and thus optimize the sales cycle .
9. A crucial role in increasing online sales
According to a study published in 2021 by Campaign Monitor, the average conversion rate for B2B email marketing campaigns is around 5% . This means that out of every 100 emails sent, 5 generate an action by the recipient, whether it be a purchase, a registration for an event or a request for more information. This is a higher percentage than for many other digital marketing channels . Email marketing is therefore a valuable tool to boost your sales. Sending emails with special offers and promotions can also increase your revenue. In addition, email campaigns can be used to boost seasonal sales or take advantage of major business events.
10. Strengthening customer relationships
Email marketing offers you regular opportunities to stay in touch with your customers and reinforce their loyalty. It is a key tool for optimizing the customer experience. As part of a content marketing strategy, email allows you to offer valuable content to your customers, improving their brand perception and overall satisfaction. Personalized newsletters, for example, create a unique and positive customer experience. They stimulate engagement by providing relevant and accessible content that solves B2B buyers’ problems , meets their needs, and helps them in their decision-making process. Thus, beyond the simple transaction, email helps build a genuine relationship with your customers, focused on their needs and satisfaction.
11. Easy tracking of your performance
Key indicators such as open rate , click rate and conversion rate can be easily tracked. This allows you to identify weak points in your campaign. With the data collected, you can constantly optimize your future emails and campaigns to achieve better results.
Email marketing (or targeted email) is therefore an essential digital tool for boosting your company's business. It offers numerous possibilities in terms of sales prospecting, B2B customer acquisition and lead conversion.
Devoting your energy and part of your resources to targeted email marketing campaigns can certainly help you conquer new international markets. It is more than just a tool, it is a true philosophy, which places the user at the centre of our thinking and innovation at the service of the customer.
If you haven't yet integrated targeted email sending into your online sales strategy, it's never too late to do so. VirtualExpo Group offers an email marketing service designed to help you achieve your growth goals. To help you strongly communicate your offer, your exclusive promotions or your major events, we send your emails by country and by language to active buyers who have already made an enquiry in your product category. To drive traffic to your website and convert your emails into sales, we can also help you fine-tune your messages based on your ambitions and the needs of your target audience.
