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How to Analyze A/B Test Results
When analyzing A/B test results, we need to focus on understanding them, not just whether the test was successful or not.
If we build our hypothesis correctly, even the losing variant will be a positive result , allowing us to gain insights that can be used in future ...

The true value of social networks
The value of social networks is not in acquiring users (though those are valuable), but in acquiring data . Such micro-networks become rich sources of user data acquisition that can be used for better behavioral advertising in places other than the social network ...

Archive the A/B tests conducted
Let's say we start running A/B tests tomorrow.

Two years on, will we remember the details of our first test? Probably not.

That’s why it’s important to create an archive of your A/B test results . Without a well-organized archive, all the information you’ve ...

As an example, we report the Enbilab website which, tested with one of the various tools available to check the loading speed of pages, turns out to be faster than 95% of websites loading from Stockholm).

2) Security
Tools like WordPress or Joomla are Open Source projects that have very large ...

Given the potential threat to user privacy, European authorities have introduced the well-known “ GDPR ” (General Data Protection Regulation), which came into force in 2016 to regulate the use of cookies and require website managers in member states to inform users about the types of cookies they ...

Google Trends, in fact, offers numerous advantages that can be applied in different fields of work, such as:

find new topics for your blog,
identify trending topics and redundant topics, but also avoid duplicates,
monitor the progress of searches and understand whether it is useful to create new ...

It is good practice to keep up with technological developments and above all listen to the needs of customers . It is great if you can talk to users or get some data on their behavior. Understand their needs and do not remake the website for yourself.

Using a new layout, adding images, and other ...

Starting from listening, the collaborators themselves will put in our hands the tools necessary to grow together.


If, a few days before Christmas, we talk about balance, integration or synergy between private life and work, how can we not mention holidays?

For many, holidays are mainly a time for ...

THE BEST FROM MARKETERS
Looking for inspiration for your 2023 strategies? Read the special issue of Insight dedicated to the trends of the new year. Like every Insight, it is included in Marketers Pro, but if you want to read it you can try Pro for free. Click here to activate the free trial .
How ...

Use bots : These are automation software created specifically to perform actions independently. In this case, they could help you create an automatic purchasing process that starts every time a brand releases new unique products. The problem is that they are often unclear third-party technologies ...