Without reporting
Posted: Wed Dec 18, 2024 4:59 am
Pros: Through cold email, you can cherry-pick your audience and reach people who never even knew you existed within a reasonably small budget
Cons: Cold email can be technically challenging due to deliverability and domain issues, plus copy has to be incredibly targeted, or else campaigns won’t work.
4) Finish Off with Strong Reporting
Good reporting tells you which channels mobile number data list and campaigns give you traffic, leads, demo requests, sales meeting, deals, and revenue.
you can’t see where this complex framework might break. Because, in truth, not everything will flow perfectly all the time; that’s the nature of marketing and sales.
So beyond giving you something pretty impressive to show off in board meetings, reporting is the best way to visualize where you have bottlenecks in your system and throughout your funnel so you can fix them and increase growth.
If you don’t have that, you’ll get stuck in a rut that can’t be improved.
Here are things you should absolutely have in your reporting:
Channel Reports: What channels are creating net new leads, and what channels are converting existing leads into sales opportunities? For example, you could create a lead through ads and convert them to a demo request through a marketing email. Tracking both is essential.
Funnel Progression Reports: How are your leads progressing through the funnel from new lead, to marketing qualified, to sales qualified, to opportunity, to revenue? You should be able to understand the bottlenecks. Are the leads qualified? Are they connecting with sales? Are they closing? And if not, why?
Sales Activity Reports: What’s your time to first response? What's your connection rate? Are some reps better at closing inbound leads than others?
Revenue Reports: Again, it’s ideal to break this down by what created the contacts and what created the deal, as these are the two most important touch points in your funnel!
Growth Marketing Framework: The Conclusion
So, there you have it! If it still feels like a lot, remember this:
You don’t have to implement all of this at once.
Or (get ready for the shameless plug here) you can also enlist the help of a Growth Marketing Agency... like ProperExpression.
Want to Know More?
Want somewhere easy to start? You can get our customizable Invision Template for the Growth Marketing Framework to help you start your journey!
Cons: Cold email can be technically challenging due to deliverability and domain issues, plus copy has to be incredibly targeted, or else campaigns won’t work.
4) Finish Off with Strong Reporting
Good reporting tells you which channels mobile number data list and campaigns give you traffic, leads, demo requests, sales meeting, deals, and revenue.
you can’t see where this complex framework might break. Because, in truth, not everything will flow perfectly all the time; that’s the nature of marketing and sales.
So beyond giving you something pretty impressive to show off in board meetings, reporting is the best way to visualize where you have bottlenecks in your system and throughout your funnel so you can fix them and increase growth.
If you don’t have that, you’ll get stuck in a rut that can’t be improved.
Here are things you should absolutely have in your reporting:
Channel Reports: What channels are creating net new leads, and what channels are converting existing leads into sales opportunities? For example, you could create a lead through ads and convert them to a demo request through a marketing email. Tracking both is essential.
Funnel Progression Reports: How are your leads progressing through the funnel from new lead, to marketing qualified, to sales qualified, to opportunity, to revenue? You should be able to understand the bottlenecks. Are the leads qualified? Are they connecting with sales? Are they closing? And if not, why?
Sales Activity Reports: What’s your time to first response? What's your connection rate? Are some reps better at closing inbound leads than others?
Revenue Reports: Again, it’s ideal to break this down by what created the contacts and what created the deal, as these are the two most important touch points in your funnel!
Growth Marketing Framework: The Conclusion
So, there you have it! If it still feels like a lot, remember this:
You don’t have to implement all of this at once.
Or (get ready for the shameless plug here) you can also enlist the help of a Growth Marketing Agency... like ProperExpression.
Want to Know More?
Want somewhere easy to start? You can get our customizable Invision Template for the Growth Marketing Framework to help you start your journey!