Analyze your competitors
Posted: Wed Dec 18, 2024 4:57 am
Now that you know exactly who your competitors are, the next step is analysis. You will need to analyze how your competitors attract their audience and who they are connecting to.
What is your competitors' audience?
At the heart of any business is the public.
You can analyze your competitors' audiences to germany phone number list look for opportunities to improve your target audience personas.
You may have a slightly different brand positioning than your competitor, so try to identify those differences that could drive your unique selling proposition (USP) and reinforce your brand’s tone of voice.
Look for overlap between your audience and your competitor’s to see where you directly compete and what you could do better to gain a larger market share.
Check out Traffic Analytics and the Audience Overlap graph to see how you compare to a direct competitor.
Scroll down and the graph will show you what other sites your audience has visited, which can help you build a picture of what your audience cares about.
This tool can also help you find other competitors.
Market Explorer has a powerful feature that shows market interest for a URL. You can enter your domain into this tool and then check your competitors' domain to compare.
From here, we can see that people who buy from IKEA focus on sofas and chairs and that they fall into the age bracket of 25 to 34.
What is your competitors' audience?
At the heart of any business is the public.
You can analyze your competitors' audiences to germany phone number list look for opportunities to improve your target audience personas.
You may have a slightly different brand positioning than your competitor, so try to identify those differences that could drive your unique selling proposition (USP) and reinforce your brand’s tone of voice.
Look for overlap between your audience and your competitor’s to see where you directly compete and what you could do better to gain a larger market share.
Check out Traffic Analytics and the Audience Overlap graph to see how you compare to a direct competitor.
Scroll down and the graph will show you what other sites your audience has visited, which can help you build a picture of what your audience cares about.
This tool can also help you find other competitors.
Market Explorer has a powerful feature that shows market interest for a URL. You can enter your domain into this tool and then check your competitors' domain to compare.
From here, we can see that people who buy from IKEA focus on sofas and chairs and that they fall into the age bracket of 25 to 34.