Examples of Topic Clusters
Posted: Wed Dec 18, 2024 4:56 am
The pillar page , on the other hand, does make the information available from the start for users and search robots . This page offers a downloadable version, usually in PDF format, in which the content appears.
In order for users to obtain this content, they must also fill out a form; but in this case, by seeing what the information is about, they have greater certainty about whether it will be useful or not. So when they fill out the form, they do so knowing what material they are going to download.
You may wonder, why would a user want to leave their data with you if they can already see the information on the web? Well, it's simple: users don't like reading long texts on the web. According to a study conducted by HubSpot , 90% of visitors prefer to read content in PDF format rather than on the web.
[Tweet “[“A study conducted by HubSpot indicated that 90% of website visitors prefer to read content in PDF format rather than directly on the portal.”]”]
2. Provide unique and innovative content
Content quality is key, so make sure you create content that is original, useful and relevant to the user.
Likewise, to avoid penalties, it is important that the content worked on does not correspond to a copy from another web portal.
To enrich the content, you can use:
4. Organize the information and add a table of contents.
The content structure is usually organized into sections, each of which is headed by an H2 heading.
The purpose of this is to make it easier for users to go to a specific section without having to scroll.
Typically, an index is included at the top, which has anchors that lead directly to each of the sections.
In addition, it has a “back to top” button that allows the user to return to the index and continue browsing the content.
5. Use synonyms and words related to the main topic.
Implementing related terms, synonyms and variants prevents you from being penalized for overusing the keyword.
In this way, it increases the level of search and helps search engines oil and gas email list to better interpret the information.
A good example of a Topic Cluster is:
-Topic Clusters of industrial companies: to successfully design a content stack, you can implement the following steps:
1. Determine a topic with which you can help your target customers, based on their needs or concerns.
For example:
In a business-to-business (B2B) service, this could be:
“How to develop a business project in Latin America?”
2. Develop the subtopics that result from the main planning. Continuing with the proposed example, you could consider:
Business practices in Latin America.
Business culture in Latin America.
Countries where business projects can be developed more easily, etc.
In order for users to obtain this content, they must also fill out a form; but in this case, by seeing what the information is about, they have greater certainty about whether it will be useful or not. So when they fill out the form, they do so knowing what material they are going to download.
You may wonder, why would a user want to leave their data with you if they can already see the information on the web? Well, it's simple: users don't like reading long texts on the web. According to a study conducted by HubSpot , 90% of visitors prefer to read content in PDF format rather than on the web.
[Tweet “[“A study conducted by HubSpot indicated that 90% of website visitors prefer to read content in PDF format rather than directly on the portal.”]”]
2. Provide unique and innovative content
Content quality is key, so make sure you create content that is original, useful and relevant to the user.
Likewise, to avoid penalties, it is important that the content worked on does not correspond to a copy from another web portal.
To enrich the content, you can use:
4. Organize the information and add a table of contents.
The content structure is usually organized into sections, each of which is headed by an H2 heading.
The purpose of this is to make it easier for users to go to a specific section without having to scroll.
Typically, an index is included at the top, which has anchors that lead directly to each of the sections.
In addition, it has a “back to top” button that allows the user to return to the index and continue browsing the content.
5. Use synonyms and words related to the main topic.
Implementing related terms, synonyms and variants prevents you from being penalized for overusing the keyword.
In this way, it increases the level of search and helps search engines oil and gas email list to better interpret the information.
A good example of a Topic Cluster is:
-Topic Clusters of industrial companies: to successfully design a content stack, you can implement the following steps:
1. Determine a topic with which you can help your target customers, based on their needs or concerns.
For example:
In a business-to-business (B2B) service, this could be:
“How to develop a business project in Latin America?”
2. Develop the subtopics that result from the main planning. Continuing with the proposed example, you could consider:
Business practices in Latin America.
Business culture in Latin America.
Countries where business projects can be developed more easily, etc.