Targets a broader audience, including online and of rich peoples phone numbers fline users across various age groups and locations.
None, as it’s limited to online methods.
Digital billboards, in-store digital displays, SMS marketing, and TV/radio ads fall under digital marketing.
Best Suited For
Businesses focusing on web-only presence and e-commerce.
Businesses aiming for omnichannel marketing to reach users across multiple digital touchpoints.
Digital Marketing Syllabus
The Basics of Marketing
The marketing mix (4 Ps), customer segmentation, positioning, branding, and other fundamental ideas are covered in the Basics of Marketing course of study. The basis for understanding customer behaviour and marketing psychology is set out in this subject, which also offers insight into how traditional and digital marketing work together to accomplish larger corporate objectives.
