Cons: Besides having no control over intent
Posted: Wed Dec 18, 2024 4:44 am
you must also be willing to spend. The average click on LinkedIn costs $18, meaning a monthly budget of less than $3,000 is basically useless. You need to have a budget and a long-term vision for this channel.
Display ads:
Pros: Display ads are great for mobile number data base remarketing. If you already have a really large audience of people who might be interested in your product, try launching display ads.
Cons: If you have a small database, display ads won’t help you. Plus, some people hate having ads interrupt their scrolling, so not everyone will be willing to give a click.
SEO:
Pros: Search engine optimization (SEO) is similar to search ads, but you can be broader with your search terms because you’re not paying for every single click. You can also capture people higher in the funnel who might be ready to buy.
Cons: SEO takes a long time to build up. It’s definitely not a switch you flip overnight, so you have to be willing to invest the time and stay patient.
Referral Links:
Pros: Referral links are more of a growth hack; they’re quick to set up, and you can begin with Capterra, TrustPilot, and other review sites fairly easily.
Cons: Like most growth hacks, referral links are not particularly scalable.
Syndicated Content:
Pros: Putting your content on other sites can help you receive links to your site, and some sites will even collect leads for you. This channel is great for TOFU, who are still searching for preliminary information on a topic.
Display ads:
Pros: Display ads are great for mobile number data base remarketing. If you already have a really large audience of people who might be interested in your product, try launching display ads.
Cons: If you have a small database, display ads won’t help you. Plus, some people hate having ads interrupt their scrolling, so not everyone will be willing to give a click.
SEO:
Pros: Search engine optimization (SEO) is similar to search ads, but you can be broader with your search terms because you’re not paying for every single click. You can also capture people higher in the funnel who might be ready to buy.
Cons: SEO takes a long time to build up. It’s definitely not a switch you flip overnight, so you have to be willing to invest the time and stay patient.
Referral Links:
Pros: Referral links are more of a growth hack; they’re quick to set up, and you can begin with Capterra, TrustPilot, and other review sites fairly easily.
Cons: Like most growth hacks, referral links are not particularly scalable.
Syndicated Content:
Pros: Putting your content on other sites can help you receive links to your site, and some sites will even collect leads for you. This channel is great for TOFU, who are still searching for preliminary information on a topic.