How Do I Create Discovery Campaigns in Google Ads?
Posted: Wed Dec 18, 2024 4:30 am
You can add up to five headlines (40 characters each). Then you can add up to five descriptions (90 characters each). Then you can add your business name (25 characters) and finish by choosing one of the default CTAs in the ad. Now let’s see what a Carousel Ads ad format might look like.
Carousel Ads Ad Format
We still need to enter a final URL, logo, and Business name. The rest of the ad is different from the standard image format. For Carousel Ads, we can only enter a title and a description. This israel phone number library is because we can add up to ten cards, each with their own images, title, CTA, and final URL.
Advertisers must add the same number of images per card, and the images must be the same aspect ratios on each card. If you don’t fill out a new Final URL for any of the cards, Google will use the main Final URL you used in the main section of the carousel ad. And while you can add up to ten cards, you must enter a minimum of two cards to run this ad format.
Google's Discovery campaigns offer 2 unique ad formats, standard (single image) Discovery Ads and Discovery Carousel Ads. Much like Responsive Search ads and Responsive Display ads, advertisers provide several different assets for Google to dynamically test different ad variants to show more customized messages to different customers.
If you are familiar with the Google Ads interface, creating a Google Discovery Campaign is simple.
Create a new campaign by pressing the blue “+” icon on the Campaigns page.
When choosing your campaign’s goal, choose “Sales,” “Leads,” or “Website Traffic.” Alternatively, you can create a campaign without goal guidance.
Select the “Discovery” campaign type.
Give your new campaign a name. Choose which languages and where you want your ads to run.
Set your daily budget and which bid strategy you want Google to rely on to optimize your Discovery campaign (currently only Maximize Conversions or Target CPA are allowed).
Carousel Ads Ad Format
We still need to enter a final URL, logo, and Business name. The rest of the ad is different from the standard image format. For Carousel Ads, we can only enter a title and a description. This israel phone number library is because we can add up to ten cards, each with their own images, title, CTA, and final URL.
Advertisers must add the same number of images per card, and the images must be the same aspect ratios on each card. If you don’t fill out a new Final URL for any of the cards, Google will use the main Final URL you used in the main section of the carousel ad. And while you can add up to ten cards, you must enter a minimum of two cards to run this ad format.
Google's Discovery campaigns offer 2 unique ad formats, standard (single image) Discovery Ads and Discovery Carousel Ads. Much like Responsive Search ads and Responsive Display ads, advertisers provide several different assets for Google to dynamically test different ad variants to show more customized messages to different customers.
If you are familiar with the Google Ads interface, creating a Google Discovery Campaign is simple.
Create a new campaign by pressing the blue “+” icon on the Campaigns page.
When choosing your campaign’s goal, choose “Sales,” “Leads,” or “Website Traffic.” Alternatively, you can create a campaign without goal guidance.
Select the “Discovery” campaign type.
Give your new campaign a name. Choose which languages and where you want your ads to run.
Set your daily budget and which bid strategy you want Google to rely on to optimize your Discovery campaign (currently only Maximize Conversions or Target CPA are allowed).