The new secretary wants to win your favor. Because of this,
Posted: Wed Dec 18, 2024 4:30 am
Spontaneous opinion polls. This is often the case - with the best of intentions, wanting to know someone else's opinion, you send a link to a site to different people. For example, to a good friend, a new secretary and your spouse.
An acquaintance receives your message when he is busy, but does not want to wait with the answer - he will forget. He quickly goes to the main page and glances at it. He writes to you that "everything seems to be OK."
there is a high probability that instead of objectively assessing, he will go to whatsapp phone number list extremes depending on the context of the situation. If it is your company's new website, he will say that he likes it. If it is a competitor's website, he will subject it to fierce criticism. In other words, he will say what, in his opinion, you would be glad to hear.
Your spouse thinks the site is too "clumsy" and simple. She says the site lacks creativity. She remembers seeing an interesting site and it had "such a cool feature."
It seems like you asked the opinion of 3 people, but the answers you received will confuse you rather than help you find out the truth....
When evaluating a site, you must be free from personal tastes and preferences. A random survey of acquaintances will bring little benefit. An objective judgment is formed as a result of a comprehensive analysis of the site, based on specific criteria. Let's find out which ones.
Calculate conversion
The best criterion for assessing the quality of a website is its conversion. This is the ratio of users who have performed a target action to the total number of visits to the website. A target action may mean:
ordering goods;
leaving contact information;
sending an application, etc.
For example, out of 100 people who visited the landing page, 10 people ordered the installation of suspended ceilings. The conversion rate is 10%.
Most commercial web resources are created precisely for the purpose of making users perform targeted actions. Therefore, it is advisable to evaluate a site primarily by this indicator.
An acquaintance receives your message when he is busy, but does not want to wait with the answer - he will forget. He quickly goes to the main page and glances at it. He writes to you that "everything seems to be OK."
there is a high probability that instead of objectively assessing, he will go to whatsapp phone number list extremes depending on the context of the situation. If it is your company's new website, he will say that he likes it. If it is a competitor's website, he will subject it to fierce criticism. In other words, he will say what, in his opinion, you would be glad to hear.
Your spouse thinks the site is too "clumsy" and simple. She says the site lacks creativity. She remembers seeing an interesting site and it had "such a cool feature."
It seems like you asked the opinion of 3 people, but the answers you received will confuse you rather than help you find out the truth....
When evaluating a site, you must be free from personal tastes and preferences. A random survey of acquaintances will bring little benefit. An objective judgment is formed as a result of a comprehensive analysis of the site, based on specific criteria. Let's find out which ones.
Calculate conversion
The best criterion for assessing the quality of a website is its conversion. This is the ratio of users who have performed a target action to the total number of visits to the website. A target action may mean:
ordering goods;
leaving contact information;
sending an application, etc.
For example, out of 100 people who visited the landing page, 10 people ordered the installation of suspended ceilings. The conversion rate is 10%.
Most commercial web resources are created precisely for the purpose of making users perform targeted actions. Therefore, it is advisable to evaluate a site primarily by this indicator.