Lead Engagement Specialist
Posted: Wed Dec 18, 2024 4:29 am
Technical optimization of a web resource During the site audit, our specialists identified a number of technical shortcomings that were hindering the project's promotion. To eliminate them, we performed the following work: added video markup to the main page, implemented rected errors for the products markup. In addition, we shortened the URL for products, wrote Title and Description for product pages. These and other works at the initial stage allowed us to increase the productivity of the site and contributed to its visibility in search. Expanding the semantics of the site Our strategy for promoting a web resource in the USA was based on expanding the semantic core and content optimization.
Our specialists, together with company representatives, compiled irani whatsapp group a list of landing pages and prepared high-quality content for them. In addition, we recommended adding a FAQ section for queries from the People Also Ask search results and working with the blog. All this could provide additional traffic to the site and attract attention to priority products. Implementation of multi-regional versions of the site One of the project's objectives was to enter the market of Canada, Australia and other countries. To do this, we decided to use the promotion method using subfolders on the main site. We prepared unique content for regional pages, wrote meta tags and carefully monitored the results of implementing such a strategy.
Our team was ready to make changes to its work plan if the slightest problem arose. External website promotion Our team worked on improving the quality of the resource's link profile. We created a strategy for increasing the number of external links from thematically relevant and authoritative sites. Experts selected suitable sites on a monthly basis that would link to the promoted web resource, prepared texts and posted them on donor sites. In addition, we did crowd marketing, published reviews on reputable sites, placed guest posts and links in profiles. Expert commentary The uniqueness of this project was the uniqueness of the product itself and the specificity of the target audience. Since Pawious set our team the task of bringing the site to the top of search results in the USA, Canada, Australia and other countries, this required us to develop a clear strategy and attention to detail.
Our specialists, together with company representatives, compiled irani whatsapp group a list of landing pages and prepared high-quality content for them. In addition, we recommended adding a FAQ section for queries from the People Also Ask search results and working with the blog. All this could provide additional traffic to the site and attract attention to priority products. Implementation of multi-regional versions of the site One of the project's objectives was to enter the market of Canada, Australia and other countries. To do this, we decided to use the promotion method using subfolders on the main site. We prepared unique content for regional pages, wrote meta tags and carefully monitored the results of implementing such a strategy.
Our team was ready to make changes to its work plan if the slightest problem arose. External website promotion Our team worked on improving the quality of the resource's link profile. We created a strategy for increasing the number of external links from thematically relevant and authoritative sites. Experts selected suitable sites on a monthly basis that would link to the promoted web resource, prepared texts and posted them on donor sites. In addition, we did crowd marketing, published reviews on reputable sites, placed guest posts and links in profiles. Expert commentary The uniqueness of this project was the uniqueness of the product itself and the specificity of the target audience. Since Pawious set our team the task of bringing the site to the top of search results in the USA, Canada, Australia and other countries, this required us to develop a clear strategy and attention to detail.