Marketing Tricks - "Setting Up a Net" for Buyers
Posted: Wed Dec 18, 2024 4:26 am
Advertising techniques are based on the peculiarities of the human psyche. They attract and hold the attention of potential clients, increase their trust, and motivate them to spend more. Entrepreneurs and marketers should have an arsenal of such proven techniques at hand - after all, there is no good "catch" without skillfully cast nets!
In our latest selection, we have collected 17 marketing tricks for attracting customers that will never become obsolete. So, our recommendations are as follows:
1. Highlight minor shortcomings of your product. Classic advertising focuses the buyer's attention entirely on the positive properties of the product. This works well in short advertising formats. If you mention some minor disadvantages of your product in a long format, you will not damage your image, but the information will look more truthful.
2. Talk about the disadvantages of the product that your target audience will see as advantages - this is a more creative, sophisticated marketing ploy. You may find some features in your product that are disadvantages for most people, but turn out to be advantages for your customers.
3. Address the buyer by name - even in a noisy room where many people are having a lively discussion, a person invariably responds to his name. Similarly, in the online space, personalization of advertising helps to "break through banner blindness." In addition to addressing by name, it is also possible to link to geolocation or birthday, although these are not such catchy triggers.
4. Thank them for their purchase - research shows that sellers who remember to thank customers for their purchases are more likely to have customers return to them. In addition to verbal gratitude, online you whatsapp number malaysia can give the user a useful but not burdensome gift. For example, if you sell multicookers, such a gift could be an e-book with recipes. This simple marketing trick increases customer loyalty - proven!
Offline, the effectiveness of a “word of thanks” depends very much on the emotions of the person who says it – some robotic salespeople are more likely to scare off with the falseness in their voice.
5. Tell them how they can spend the money they saved by contacting you. This way, you can spark the buyer's imagination and direct their thought process in a direction that is beneficial to you. For example, when selling a dress to a girl who loves beautiful clothes but is limited in funds, you can accompany the announcement of the amount saved with the words "there will still be enough for shoes!"
6. Entertain the client while waiting - people do not like to wait, especially now, in the era of lightning speeds and endless rush. If waiting is inevitable, you should try to make it relaxed and even pleasant for the user. For example, in many hairdressing salons, customers leaf through magazines while waiting for their turn.
However, this technique can be used online as well. There are all sorts of things users can do while their order is being processed/the internet is down. For example, lenta.ru gives readers with a broken internet connection the opportunity to play tic-tac-toe on an offline page.
7. Use the Zeigarnik effect - the essence of the phenomenon discovered by the outstanding Soviet psychologist B. V. Zeigarnik is as follows: people remember unfinished actions 90% better than completed ones. Since childhood, we are taught that everything must be completed to the end.
In our latest selection, we have collected 17 marketing tricks for attracting customers that will never become obsolete. So, our recommendations are as follows:
1. Highlight minor shortcomings of your product. Classic advertising focuses the buyer's attention entirely on the positive properties of the product. This works well in short advertising formats. If you mention some minor disadvantages of your product in a long format, you will not damage your image, but the information will look more truthful.
2. Talk about the disadvantages of the product that your target audience will see as advantages - this is a more creative, sophisticated marketing ploy. You may find some features in your product that are disadvantages for most people, but turn out to be advantages for your customers.
3. Address the buyer by name - even in a noisy room where many people are having a lively discussion, a person invariably responds to his name. Similarly, in the online space, personalization of advertising helps to "break through banner blindness." In addition to addressing by name, it is also possible to link to geolocation or birthday, although these are not such catchy triggers.
4. Thank them for their purchase - research shows that sellers who remember to thank customers for their purchases are more likely to have customers return to them. In addition to verbal gratitude, online you whatsapp number malaysia can give the user a useful but not burdensome gift. For example, if you sell multicookers, such a gift could be an e-book with recipes. This simple marketing trick increases customer loyalty - proven!
Offline, the effectiveness of a “word of thanks” depends very much on the emotions of the person who says it – some robotic salespeople are more likely to scare off with the falseness in their voice.
5. Tell them how they can spend the money they saved by contacting you. This way, you can spark the buyer's imagination and direct their thought process in a direction that is beneficial to you. For example, when selling a dress to a girl who loves beautiful clothes but is limited in funds, you can accompany the announcement of the amount saved with the words "there will still be enough for shoes!"
6. Entertain the client while waiting - people do not like to wait, especially now, in the era of lightning speeds and endless rush. If waiting is inevitable, you should try to make it relaxed and even pleasant for the user. For example, in many hairdressing salons, customers leaf through magazines while waiting for their turn.
However, this technique can be used online as well. There are all sorts of things users can do while their order is being processed/the internet is down. For example, lenta.ru gives readers with a broken internet connection the opportunity to play tic-tac-toe on an offline page.
7. Use the Zeigarnik effect - the essence of the phenomenon discovered by the outstanding Soviet psychologist B. V. Zeigarnik is as follows: people remember unfinished actions 90% better than completed ones. Since childhood, we are taught that everything must be completed to the end.