31. Lack of clear KPIs
When a Customer contacts an agency, they need to formulate very clearly what key performance indicators they will use to evaluate the work of advertisers. This is necessary to avoid misunderstandings, resentments whatsapp number list for marketing and discord. Unfortunately, in Russian small businesses miracles like this are still not uncommon: a company orders image advertising and then blames the agency for the lack of rapid growth in direct sales. Because they focused the agency on achieving long-term recognition, but in fact wanted sales "here and now".
32. Disunity between design and copywriting
Sometimes an advertising layout loses its credibility because the copywriting contradicts the design and vice versa. Like words, visual elements can convey dynamics/statics, energy/calmness, joy/sadness, etc. The words “Lose weight with us” written in massive letters do not inspire confidence, as does the call to remain calm written in red italic font.
33. The Funeral of Print Advertising
If earlier some entrepreneurs "slowed down" with the transition to online, now there are Internet fanatics who underestimate the possibilities of traditional advertising, in particular, printed. Internet marketing and offline advertising do not exclude each other, but complement each other harmoniously. For example, we periodically print advertising materials in the Otpechatka studio.
34. Inability to use advertising formulas
You can't take a model and "sculpt" brilliant advertising messages for any product. Advertising formulas differ from each other in the type of psychological impact and other criteria. For example, the ACCA formula works better in rational advertising, and AIDA - in emotional advertising.
