15. Saving on proofreader
Investing heavily in advertising distribution and being made a laughing stock of because of an absurd typo is an unpleasant situation. On the Internet, you can quickly fix it, but if the error goes to offline media, you will lose a lot of money.
16. Undue provocation
Provocative advertising is a very complex genre. In an attempt to attract attention, it is easy to cross the line of what is permitted, losing the respect of clients and arousing the interest of the FAS. Only very experienced advertisers are allowed to walk such a thin blade.
17. Inappropriate pathos
Of course, with the right imagination, even replacing the toilet rim can be seen as a step toward saving humanity. However, how will your target audience perceive the statement? If you are talking about something great in an advertisement, you either need to play it up with good humor or make it so that people actually believe you.
18. Using stamps
"Unique opportunity", "the best combination of price whatsapp number indian and quality", etc. are dead cliches that have not caught anyone's attention for a long time. It's funny, but amateurs sometimes deliberately dilute their advertising message with them, believing that "it's necessary". This is a very common mistake in advertising.
19. The desire to please everyone
Of course, it is unacceptable to insult or humiliate any groups of the population in your marketing materials. However, you should not try to make advertising that everyone likes. Especially if we are not talking about a mass-market product. A tough Siberian lumberjack and a Moscow hipster like completely different things. If you try to please everyone, your advertising will become bland and slick.
20. Overly creative
The famous American advertiser David Ogilvy noted in the 80s that advertising that wins at advertising festivals does not always fulfill its commercial function. If you want to make money, keep your inner creator on a short leash.
21. Selling goods instead of profit
An entrepreneur often falls in love with his product/service. The product he sells seems to be the best in itself. In reality, no one needs a coffee maker, a glass and metal contraption. Everyone needs the pleasant taste and aroma of their favorite drink, as well as a boost of energy for a difficult day.
22. Separation from the sales/customer support department
Advertisers start promising potential clients more than the company can actually deliver. Clients contact the sales department, become disappointed, and leave.
