Before sending the technical task to a dbtodata copywriter, SEO specialists analyze the search results for the required groups of queries, collect the semantics of the article, and determine the optimal format and length of the text. After that, the technical task is sent to the author, who takes into account the necessary SEO requirements and the goals of the user who will read the text. Photos are also very important for optimizing product cards. The more detailed images of a product a potential buyer can see, the less likely they are to go to competitors in search of additional information. Photographers are additionally hired to create photos. After that, the SEO specialist optimizes the photos so as not to reduce the page loading speed and places them on the site.
Meta tags The generation of unique meta tags is configured automatically, but for the most important pages they should be written manually. This determines how relevant the search engine considers your content. In addition, the description meta tag can participate in the formation of snippets that users see in the search results, which means that with its help you can influence the number of transitions from the search. Usability analysis The profit received from the attracted traffic depends on the convenience of the site. If most SEO work is aimed at increasing traffic, then the main task of the usability specialist is to increase the conversion rate (turn visitors into buyers). To do this, the UI/UX designer analyzes the interface and tracks user activity at different stages of interaction with the online store.
