Email list management, as that’s what we’ll discuss in this article, is phone number database fundamental to achieving strong results from your marketing efforts. Not only will it help you keep your audience engaged, but it will also save you money in the long run.
If you want to learn what email list management involves, how to do it right, and what are the top email list management tools that’ll help you along the way, then keep reading.
Bonus: If you’d prefer this information in a more visual format, check out our infographic at the end of this article.
But first, what is email list management?
Email list management describes the strategy of managing and controlling email subscribers in your lists and segments.
It overlooks various processes, starting from maintaining updated tagging and segmentation to removing invalid email addresses, duplicates, unsubscribes, and unengaged contacts from your list.
Through this strategy, you can send more targeted emails, which is essential to delivering engaging and highly converting email campaigns.
Email list quality vs email list quantity.
Benefits of proper email list management
Email list management isn’t just good practice. It’s a strategy that can put you ahead of other businesses and transform your email marketing program into one that generates an outstanding return on investment.
Here’s what you can achieve through managing your email contacts:
You’ll have a better understanding of your audience, including the key segments that generate the most value for your business.
You’ll have more reliable data and will be able to send more personalized emails that drive more revenue from your campaigns.
You’ll achieve a higher inbox placement rate as spam filters rely heavily on email users’ engagement (more on why emails land in spam)
You’ll maintain a healthy list, free of unwanted addresses such as spam traps, unengaged contacts, and fake email addresses.
You’ll lower your costs, as most email marketing providers charge you based on the size of your contacts list or the volume you send to.
Now that we understand what email list management is and know its value, let’s go into some best practices you can start working with.
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Best practices for managing an email or contact list
Here are 12 best practices you can use to get started and improve your existing email list management processes.
1. Ensure your opt-in forms are set up properly
Even if you already have an email list, you’ll want to ensure your signup forms are set up properly.
What I mean by that is that not only your signup forms are secure and add new contacts to your email database in real-time, but also that you collect the user consent the right way.
By doing this, you’ll save yourself the trouble of later filtering subscribers who aren’t interested in your offer or never intended to join your list in the first place.
Here are the general rules you’ll want to follow in your signup forms:
Be specific and fully transparent about what your users are signing up for. You don’t want to trick people into joining your subscription by making false promises.
Ask your visitors only for absolutely essential personal information, like name and email address. In most cases, that’s all you need to send relevant content to your audience, and you can gather any additional information (like company name or birthday) later.
Get explicit consent if you’re planning to send marketing emails to your contacts. You can do this by adding an optional checkbox that’ll let users choose if they want to join your list.
Provide additional information about how you’re going to process user data, how subscribers can edit or have their data removed, and how they can access your privacy policy information.
Ideally, use confirmed opt-in to verify the new email subscribers and filter out invalid email addresses right away.
In addition, on your website or landing page, you may also want to add extra security features that’ll help you filter out bot traffic and avoid the so-called mail bombing. With free services like Google’s reCAPTCHA, you can ensure that your forms will not be compromised and no bots will be automatically added to your email list or customer relationship management system (CRM). And rest assured, with reCaptcha installed,
