UX Writing is the concept used to represent the production of digital content that is focused on guaranteeing the best reading experience for Internet users.
The role of the content strategist or Content Manager is to create quality content that is useful for users seeking to meet a need.
On the other hand, human-centered design is key to establishing experiences and solutions that speak people's language.
Can there be a synergy between the two?
In the following post I will explain why the content strategist italy email list 9 millions contact leads has to team up with UX designers and what are the keys needed to carry out a content strategy based on user experience or UX Writing.
But let's start by clarifying concepts:
What is UX design
Well, let's define these two words with some examples. When you enter a website or an application, the first thing you notice is that you can navigate and find what you are looking for with ease.
The data is organized and you have the possibility to interact with the pages or filter, download, add information or perform more personalized searches. This is user experience or UX .
There are also other cases where the usability of a device or application has to be understood just by the simple fact that the words are there with a purpose for the user.
We have easy and dynamic examples on Spotify, Mercado Libre, Amazon, among other sites.
That's what UX design or interaction design is all about. It consists of planning and designing how the user's experience will be when they enter a website. In short, it is about designing desirable products that meet the customer's needs, beyond aesthetic requirements.
Content is the future
While this is the process for digital design, ideas, narrative, and content strategy are also highly sought-after skills in today's job market. There's a reason the future is written.
For example, in Silicon Valley, content is more important than you might think.
Design teams are realizing that choosing the right words when creating products or interfaces is essential for a good user experience.
In another example, we can see different formats of web interfaces, where the word has the power to attract more prospects or those interested in acquiring a product or service.