Research of the market and the activity of its competitors.
Compiling a list of product characteristics valuable to the consumer. Modifying and improving it in accordance with market requirements.
Formation of prices throughout the distribution process.
Selection of recommendations for organizing a partner network (for distribution), development of measures for its development.
Search for new consumer segments in terms of value for development prospects.
Organization of the process of interaction with customers at all stages - from planning to direct sales and after-sales service.
Evaluation of the effectiveness of marketing measures.
The main functions of a marketer in a company
The main functions of a marketer in a company
Each of the named functions of a marketer in a shop manufacturing or trading company involves the implementation of a number of important, regular activities.
List of duties of a marketer in a company briefly
So, the following responsibilities are most often listed in job descriptions for marketers:
Develop strategic steps for the implementation of a product or service.
To identify the reasons and order of changes in the level of demand for both the offered product and similar goods and services.
Build forecasts for the future development of the occupied market segment, look for ways to enter the areas most beneficial for the company.
Calculate the budget size sufficient for effective product promotion, as well as for conducting the necessary marketing research in the market.
Manage marketing expenses.
Find priority consumer groups and systematize them.
Identify, and if necessary create and then use with maximum efficiency the most effective and appropriate product implementation paths.
Provide assistance in the formation of a distribution network.
Take measures to convey information about the product to the target audience. Prepare attractive product descriptions listing their valuable qualities.
Create product lists for different points of sale.
Collect information about complaints, claims, claims, and how satisfied or dissatisfied the customer is with the product.
Take measures to correct deficiencies and satisfy claims.
Conduct work to increase sales levels.
Actively interact with other market participants (through advertising and information services).
Participate in the development of advertising strategies and measures for effective product positioning.
