Challenges SaaS Brands Face Running Paid Ads
Posted: Tue Dec 17, 2024 10:47 am
1. Cost
The price of keywords is dictated by demand, and high-performing keywords are typically very expensive. Most SaaS markets are highly mature, and the cost of established keywords may no longer be worth the potential returns - especially when your B2B SaaS marketing budget needs to factor in other channels too.
This is in part due to…
2. Market Domination
The majority of SaaS markets have a small handful of mobile number data dominant players. Less established brands are up against competitors who are usually very well-known, and their brand recognition makes getting a foot in the door difficult.
These brands often “own” keywords associated with their market; brands like Monday.com and Asana are borderline synonymous with the term “project management software” because they have spent so much on paid ads over many years, which inevitably leads to…
3. Audience Fatigue
B2B SaaS buyers have been fed thousands of ads from leading brands. They are familiar with the value props, understand how the platforms work and are most likely actively tired of this same handful of messages.
Reaching buyers that don’t want to hear about your product is inherently difficult. But fortunately, our expert team has devised…
The price of keywords is dictated by demand, and high-performing keywords are typically very expensive. Most SaaS markets are highly mature, and the cost of established keywords may no longer be worth the potential returns - especially when your B2B SaaS marketing budget needs to factor in other channels too.
This is in part due to…
2. Market Domination
The majority of SaaS markets have a small handful of mobile number data dominant players. Less established brands are up against competitors who are usually very well-known, and their brand recognition makes getting a foot in the door difficult.
These brands often “own” keywords associated with their market; brands like Monday.com and Asana are borderline synonymous with the term “project management software” because they have spent so much on paid ads over many years, which inevitably leads to…
3. Audience Fatigue
B2B SaaS buyers have been fed thousands of ads from leading brands. They are familiar with the value props, understand how the platforms work and are most likely actively tired of this same handful of messages.
Reaching buyers that don’t want to hear about your product is inherently difficult. But fortunately, our expert team has devised…