Recently, singer Karol Conká was involved in several controversies when she participated in the reality show Big Brother Brasil , which directly impacted her image. Outside of the house, she built a career with manufacturing email list important debates that proved to be contradictory during her confinement. The attitude that the rapper adopted was considered abusive and manipulative, becoming inconsistent with the image she had before participating in the reality show. The effects of this behavior were devastating for the artist's personal brand. She lost half a million followers on social media, was removed from a women's program she participated in on a closed channel, had her advertising contracts suspended and even had her performance at an online music festival canceled.
To reverse the “cancellation” of her own image, the artist acted quickly as soon as she left the house. The first step was to acknowledge her mistakes and apologize, showing herself willing to review much of what had become incoherent in her speech. This was a communication strategy to repair her own image.
Personal marketing is essential in this case, as it becomes the bridge to communicate your brand to people, through a set of strategies to attract more visibility, drawing attention to what you have already done or can still do.
Managing your personal brand requires dedication and knowledge, and planning. Personal Branding is a broader concept for promoting your name as if it were a brand, which is what makes you unique. It is necessary to understand why you want to be remembered and work on this image so that the public understands what you have to offer. Although Personal Marketing and Personal Branding have techniques that add more reliability to a service or product, they are not the same; there are differences, as the concepts are distinct in the method of how to do this. While Personal Marketing showcases your product or service so that it is valued, Branding works with building market value.
Personal Branding requires time to build a quality brand image, using the perception of others to value it. At this point, the difference will be determining the value of your brand or service, pointing out the reasons why your product or brand is chosen. A very important point of Branding is to show the characteristics that are related to your brand, proving their presence in your work.
A well-designed Personal Branding has the ability to convey credibility to customers. This will make people perceive your brand as having greater value than others, since a strong brand ends up differentiating itself from others that provide the same service. Before choosing between one or the other, you need to know which path you want to follow, analyze the service that is offered and how much time you will have to build this image, since both can help you in different ways.
