1. Data granularity
GA4 provides far more granular data than UA and puts you in control of what is measured. Event-based measurement allows you to define any number of specific interactions and track mexico whatsapp numbers them specifically – which opens a world of possibilities for creative marketing optimization. You can measure user behavior down to the individual scroll if you wish and use it all to attribute conversions with greater precision.
2. App and website tracking
GA4 makes it easier to track application and website data together. Not only does this make life simpler, but it also allows you to gain insight into the differences between them. You can see whether mobile, desktop or tablet produce higher conversions or lead users to engage more – and use those insights to optimize the user-experience across both app and website.
3. Detailed insights
GA4’s flexibility lets you determine exactly which data you want to generate and analyze. If you are truly only interested in a handful of metrics, that’s all you have to see. But if you want comprehensive insight into a wide range of aspects of your website, GA4 offers a powerful but complicated custom reporting tool that contains far more detail than UA was capable of.
Ultimately, GA4 can track almost anything your older UA system did – and a lot more. But there is a major drawback...
The Problem with GA4: Making Sense of Analytics for Casual Users
To many users’ minds, GA4 has traded usability for granularity – and that puts a lots of website owners and business users in a difficult situation. Duration and Pages per Session Goals are no longer options, and if you’d like to track those elements, it’ll require custom coding. Unless you simply want to look at visitors to a page, this can become extremely complex.
Setting up goals is no longer an easy feat. In fact, they’re not even called goals anymore - "goal tracking" in UA is now "key events" in GA4. There are no more templates that you can use as a starting point, and the granularity of data GA4 offers becomes an active hindrance when all you want is to figure out whether your website is doing what it’s supposed to!
