Integrating marketing and sales data
Posted: Tue Dec 17, 2024 9:14 am
Implement RevOps
Revenue Operations (RevOps) is a key strategic function that helps align, coordinate and optimize your sales and marketing teams around revenue generation. This typically involves several key processes, including:
CRM strategy and optimization
Funnel automation
Overseeing lead scoring and reviews
Integrating key marketing and sales systems
The net result? Your sales and marketing teams have all mexico reverse phone lookup the support they need to keep up the processes you’ve established. Introducing RevOps can also further shape your culture around the central goal of maximizing revenue.
ProperExpression recently used a RevOps methodology to align sales and marketing for one client – and increased inbound revenue by 466% in a single year.
2. Measure and Report on the Impact of Alignment
Many sales and marketing professionals may secretly doubt the new strategy and processes you implement will have a real impact on the bottom line. That’s why it’s important to measure, track, and proactively report on the positive effects of alignment.
Being able to present leaders in both departments with numbers that show how the company and their own team's performance have benefited from alignment will encourage them to prioritize maintaining these systems. This also extends to the wider team, who should always be kept in the loop, so they understand how their day-to-day work produces meaningful improvements to bottom-line results.
3. Partner With the Right RevOps Agency
Sales and marketing alignment involves many moving parts, and allowing even a single one to lag can undermine all your efforts. That’s why a growing number of B2B businesses rely on expert RevOps partners to help proactively manage and maintain their new systems.
From platform-specific expertise to proven experience navigating complicated cultural challenges, the right agency will ensure you cover every aspect of RevOps – and ultimately help you gain all the benefits of sales and marketing alignment.
As a HubSpot Platinum Partner with more than 15 years’ experience helping over 50 companies align their sales and marketing teams, ProperExpression is exactly that partner. Want to explore how our proven methods could help you align sales and marketing and maximize revenue?
Revenue Operations (RevOps) is a key strategic function that helps align, coordinate and optimize your sales and marketing teams around revenue generation. This typically involves several key processes, including:
CRM strategy and optimization
Funnel automation
Overseeing lead scoring and reviews
Integrating key marketing and sales systems
The net result? Your sales and marketing teams have all mexico reverse phone lookup the support they need to keep up the processes you’ve established. Introducing RevOps can also further shape your culture around the central goal of maximizing revenue.
ProperExpression recently used a RevOps methodology to align sales and marketing for one client – and increased inbound revenue by 466% in a single year.
2. Measure and Report on the Impact of Alignment
Many sales and marketing professionals may secretly doubt the new strategy and processes you implement will have a real impact on the bottom line. That’s why it’s important to measure, track, and proactively report on the positive effects of alignment.
Being able to present leaders in both departments with numbers that show how the company and their own team's performance have benefited from alignment will encourage them to prioritize maintaining these systems. This also extends to the wider team, who should always be kept in the loop, so they understand how their day-to-day work produces meaningful improvements to bottom-line results.
3. Partner With the Right RevOps Agency
Sales and marketing alignment involves many moving parts, and allowing even a single one to lag can undermine all your efforts. That’s why a growing number of B2B businesses rely on expert RevOps partners to help proactively manage and maintain their new systems.
From platform-specific expertise to proven experience navigating complicated cultural challenges, the right agency will ensure you cover every aspect of RevOps – and ultimately help you gain all the benefits of sales and marketing alignment.
As a HubSpot Platinum Partner with more than 15 years’ experience helping over 50 companies align their sales and marketing teams, ProperExpression is exactly that partner. Want to explore how our proven methods could help you align sales and marketing and maximize revenue?