If you have been following the latest trends in Marketing, you have surely noticed that the use of Quiz has become popular.
After years of being looked down upon, we have finally realized that this type of content (which has been around for a long time) can be an ideal tool for generating engagement with the audience.
A key example of this is Buzzfeed, which attracts thousands and guatemala email list 490124 contact leads thousands of people daily to its website with the help of its fun Quizzes.
Who hasn't spent a few minutes of their life trying to figure out which character from the series Friends matches their personality or let the website guess their age based on a bunch of random answers? I'm not proud to say that I have.
The point is that Buzzfeed's fame has opened the eyes of Content Marketing professionals and has made it possible to start using Quizzes in companies.
But don't worry, you're kidding yourself if you think that just picking one aspect of pop culture and creating a fun quiz will get visitors to interact with your blog!
In the end, these fun quizzes serve their purpose as entertainment vehicles, but it's very different when you're in a business and need to reach a lead goal .
You need to create a Quiz that generates real value for your buyer persona and causes positive results in numbers in your company , right?
A Quiz can:
attract more visitors to your blog;
increase the reach of your social networks;
create engagement with your audience through differentiated content;
generate contacts, leads, and much more!
To help you, in this content, we are going to tell you how a single Quiz generated more than 1,000 leads on the first day within the Rock Content Blog , Portuguese version, and our freelancer acquisition platform.
And of course, teach you how to do the same, because ebooks are not the only lead generation strategy, right?
Choose a tool
There are several tool options you can use to create your quizzes.
One of them is Outgrow, a tool for calculators and quizzes that we have already tested.
It's a bit limited in its basic plans, especially with regards to template customization and logic jumping (conditional questions, which are only visible if you've already given a specific answer before), but it's very intuitive.
