Kūʻai Kaiapili: He alakaʻi i ka holomua ma nā pūnaewele kaiaulu
Posted: Tue Dec 17, 2024 8:55 am
ʻAʻole ia he mea huna i ka hakakā ʻana o nā mea kūʻai aku e hana i nā alakaʻi hou. Ua hala kēlā mau lā i lawe ai ʻoe i ke kelepona a kāhea aku e ʻimi i nā mea hou a hoʻonohonoho i kahi hālāwai.
Ma ka awelika, pono ʻoe e hana i nā kelepona 8 e ʻike i kāu mea kūʻai mua, a ke hana ʻoe, ʻaʻole paha lākou makemake e kamaʻilio me ʻoe. ʻOiaʻiʻo, ʻoi aku ma mua o 90% o nā luna hoʻokō ʻaʻole i pane a kūʻai mai ma o nā kelepona.
Hiki iā ʻoe ke ʻōlelo ua kaupalena ʻia ka hana a nā mea kūʻai aku.
Ma muli o kēia mau pilikia, pehea ʻoe e hele ai e ʻimi i nā mea kūʻai aku hou? ʻO kāu pane ma o ke kūʻai aku ʻana.
He aha ka Social Selling?
ʻO Social Selling kahi hoʻolālā e kālele ana i ka hoʻohana ʻana i nā ʻikepili telemarketing oihana pūnaewele e hiki ai i nā mea kūʻai aku a me nā mea kūʻai aku . Hoʻohana nā mea kūʻai aku i nā ʻoihana pūnaewele e hāʻawi i ka waiwai i kēia mau manaʻo ma ka pane ʻana i kēlā me kēia ʻano nīnau a kaʻana like mau i nā ʻike ma ke kaʻina kūʻai holoʻokoʻa.
Kapa ʻia ʻo Social Selling ke kumu kūʻai hou a i ʻole kūʻai aku 2.0
Social-kuai-1ʻOiai ke hilinaʻi nei ke kumu kūʻai kahiko i nā kelepona, nā demos kūʻai aku a me ka hōʻoia ʻana o nā mea kūʻai aku, ʻo ke kumu kūʻai kūʻai B2B hou e kālele ana i ka media media ma ke ʻano he heleuma e hoʻopili ai me nā manaʻo hou; hāʻawi i nā ʻike waiwai a hoʻonaʻauao pehea e hiki ai i ka hui ke kōkua i ka ulu ʻana i nā ʻoihana.
Ua hoʻokumu ʻia ʻo Social Selling ma ke ʻano he hoʻolālā kūʻai, ma muli o ka ulu nui ʻana o ka hoʻohana ʻana i nā ʻoihana pūnaewele. Hōʻike kekahi mau haʻawina no ka mea kūʻai mai B2B, he mea koʻikoʻi ka ʻoihana pūnaewele i ke kaʻina noiʻi.
Hōʻike kahi haʻawina Accenture (State of B2B Procurement ) he 94% o nā mea kūʻai B2B e hana i nā huli pūnaewele ma mua o ke kūʻai ʻana i kahi huahana a lawelawe paha. ʻO 55% o nā mea kūʻai aku e hana i kēia noiʻi no ka hapa liʻiliʻi o kā lākou kūʻai.
A he aha nā ala e hoʻohana ai kēia poʻe kūʻai B2B e hana i kā lākou noiʻi? Nā pūnaewele puni honua.
Wahi a IDC :
ʻO 91% o nā mea kūʻai B2B e hana nei ma ka pāpili kaiaulu.
Hoʻohana ʻo 84% o nā luna kiʻekiʻe i ka ʻoihana pūnaewele e kākoʻo i kā lākou hoʻoholo kūʻai.
ʻO 75% o nā mea kūʻai mai B2B e hoʻoikaika nui ʻia e ka ʻoihana pūnaewele.
ʻAʻole ʻo ke kaʻina hana kūʻai B2B wale nō ka mea i loli. Wahi a kahi noiʻi i alakaʻi ʻia e Google a me Millward Brown Digital , 46% o nā mea hoʻoholo ʻoihana ma waena o 18 a me 34 mau makahiki. ʻOi aku ma mua o 27% o kēia mau loea i paʻa i ke kūlana mai 2012.
Social-kuai-2Hiki iā mākou ke manaʻo e hoʻomau kēia ʻano me nā mea hoʻoholo mai ka hanauna millennial (nā mea kūʻai aku i ka makahiki 18-34) loaʻa ka hapa nui loa i ka wā e hiki mai ana.
He aha nā pōmaikaʻi o Social Selling?
Pehea e hiki ai i ka Social Selling ke ulu i kāu ʻoihana
Ua haʻi ʻo Jamie Shanks , ka mea hoʻoponopono ma Sales for life, i kāna mau ʻike ma kahi noiʻi Social Selling i mālama ʻia me nā ʻelele kūʻai aku ma mua o 45,000 mai nā hui 200:
"No kēlā me kēia kālā i hoʻokomo ʻia ma Social Selling, ʻo ka Return on Investment he $5."
Pololei, no kēlā me kēia kālā i hoʻokomo ʻia, hiki iā ʻoe ke loaʻa $5.
Ma ka huli ʻana, ua hana ka Aberdeen Group i kahi noiʻi e pili ana i ka hopena o Social Selling.
Ua hōʻike ʻia ka haʻawina e ʻoi aku ka maikaʻi o nā hōʻailona hana e like me ka hoʻokō quota, ka helu hoʻohou, a me ka pololei o ka wānana, ma waena o nā ana ʻē aʻe, ke hoʻohana nā mea kūʻai aku i ka ʻoihana pūnaewele ma ke ʻano o kā lākou hana.
Ua hoʻoholo ka noiʻi ʻana he 45% ʻoi aku ka nui o nā mea kūʻai aku e hoʻohana ana i ka Social Selling.
Eia kekahi, ua hōʻike ʻia ʻo Social Selling e kōkua i nā ʻoihana e hoʻonui i kā lākou loaʻa kālā i kēlā me kēia makahiki e 16%.
ʻO kēlā helu he 4 mau manawa kiʻekiʻe ma mua o nā hui i hoʻohana ʻole i ka Social Selling. Akaka nā hopena: hoʻonui nā mea kūʻai aku i ka loaʻa kālā ke hoʻohana lākou i nā ʻoihana pūnaewele.
No kēia kumu, ua lilo ʻo Social Selling i ke kolu o ka mea nui i loko o nā hui kūʻai aku o nā ʻoihana.
Pēlā nō, ʻo Social Selling ka loaʻa ʻana o nā mea kūʻai aku ʻoi aku ka nui o nā mea kūʻai aku, ka piʻi ʻana o nā helu hoʻololi a me ka emi ʻana o nā manawa pōʻai kūʻai.
Social-kuai-4Eia naʻe, ʻo kēia ka mea maoli:
ʻO 1 wale nō i loko o 4 mau mea kūʻai aku i ʻike pehea e hoʻohana ai i ka ʻoihana pūnaewele e kūʻai aku.
Pehea e hiki ai i kāu ʻoihana ke hoʻohana i kahi hoʻolālā Social Selling?
Loaʻa iaʻu nā ʻōlelo aʻoaʻo 8 no ka hoʻohana ʻana i ka Social Selling.
8 mau ala e hoʻomaka ai ma Social Selling
ʻO Social Selling e pili ana i ke kūkulu ʻana i nā pilina. Ma mua o ka hoʻomohala ʻana i kēia hoʻolālā, pono ʻoe e koho i ka ʻoihana pūnaewele kūpono, a laila hiki iā ʻoe ke hana i ka waiwai no kāu mau mea kūʻai aku a hāʻawi i nā ʻike e like me kā lākou ʻano.
1. E koho i ka ʻoihana pili pili
He mea maʻalahi ka loaʻa ʻana a nalowale i ka ʻoihana pūnaewele nui e hiki mai ana. ʻO nā mea kūʻai akamai e hoʻohana nei i ka Social Selling e noho ikaika ma ka paepae like me kā lākou mea kūʻai.
ʻO kēia ke kumu nui o ka holomua.
No ka laʻana, nānā nā mea kūʻai aku ma Pinterest. No kā lākou ʻāpana, hoʻopuka nā mea kūʻai aku B2B i nā alakaʻi ma o LinkedIn.
No laila ma hea e hoʻomaka ai?
E hoʻomaka me ka ʻike ʻana i nā ʻoihana pūnaewele e pili ana i kāu mea kūʻai aku:
Social-kuai-5ʻOiai ʻo YouTube a me Facebook ka pilina nui ma waena o nā makahiki, e like me ka Forrester Research, ʻike ʻia nā mea hoʻoholo nui i loko o nā hui ma Twitter a me LinkedIn.
Inā kūʻai aku ʻoe i nā huahana e pili ana i nā ʻōpio a me nā ʻōpio, pono ʻoe e hoʻohana i Facebook a me Instagram. Akā, inā pili kāu huahana a lawelawe paha i nā hui a me nā mana, pono ʻoe e hoʻohana iā LinkedIn a i ʻole Twitter.
2. E hahai i nā mea hoʻohana kūpono ma Twitter
No ke kūkulu ʻana i kāu pūnaewele, e hoʻohana i nā mea hana e like me Followerwonk.
Hāʻawi ʻo Followerwonk iā ʻoe e ʻimi i nā moʻolelo Twitter ma ke kumuhana a me nā huaʻōlelo. Hāʻawi kēia hiʻohiʻona i kahi papa inoa o nā mea hahai kiʻekiʻe loa. No ka laʻana, hiki iā ʻoe ke hoʻomaka i kāu hulina me "CRM", "Sales" a me "Marketing".
Ma ka hoʻohana ʻana iā Followerwonk hiki iā ʻoe ke hahai i nā mea hoʻohana he nui ma Twitter ma mua o ke kipa ʻana a noi ʻana e hahai i kēlā me kēia ʻaoʻao. Hiki iā ʻoe ke hoʻokuʻu aku i kāu papa inoa o nā mea hahai a kānana e like me nā ʻaoʻao pili pono.
3. E hana i kahi "papa inoa makemake" o nā hui a hahai iā lākou
Inā ua moe mua ʻoe i ka lanakila ʻana ma luna o kahi mea kūʻai aku nui loa, i kēia manawa hiki iā ʻoe ke hana i ka mea maoli.
No ka nui, hiki ke loaʻa nā ʻoihana liʻiliʻi a me nā hui nui ma Twitter, Facebook a me LinkedIn. Inā ʻoe e hahai i kā lākou ʻaoʻao, hiki iā ʻoe ke hoʻomau i ka lā ma nā nūhou o ka ʻoihana. Inā loaʻa iā lākou kahi hoʻokō nui, hiki iā ʻoe ke hoʻomaikaʻi iā lākou, a i ʻole lākou e ʻimi nei i nā ʻōlelo aʻoaʻo huahana, hiki iā ʻoe ke kono iā lākou e hoʻāʻo i kahi demo o kāu huahana a lawelawe paha.
Inā he mākaʻikaʻi ʻoe, ʻike paha ʻoe ua like kēia ala me nā kumu kūʻai kūʻai moʻokāki.
Eia ka mea hiki iā ʻoe ke hana: e hana i kahi papa inoa makemake o 10 a i ʻole 20 o kāu mau hui moeʻuhane e ʻeleu nei ma ka ʻoihana pūnaewele a hoʻomaka e hahai iā lākou. Like, kaʻana like a manaʻo i kā lākou mau mea hou e like me ka hiki.
4. Loaʻa i nā leka hoʻomaopopo koke i ka wā e hui pū ai kāu poʻe manaʻo me LinkedIn
Ke hoʻohana nei i ka ʻimi Linkin, hiki iā ʻoe ke hana i nā hulina e pili ana i kāu ʻaoʻao mea kūʻai aku. Ma kēia ala, hiki iā ʻoe ke loaʻa i ka leka hoʻomaopopo i kēlā me kēia manawa e pili ana kahi komo hou i kēlā ʻaoʻao.
No ka hana ʻana i kēia, pono ʻoe e hoʻohana i ka ʻimi ʻimi LinkedIn aia ma luna: e hoʻokomo i nā koina e pili ana i ka ʻaoʻao o kāu mea kūʻai aku kūpono, kahi hana a i ʻole ka inoa ʻoihana a kaomi i ke pihi huli.
A laila, e ʻike ʻoe e loaʻa mai nā hopena mai nā poʻe i hoʻopili ʻia Inā makemake ʻoe e hoʻopau i nā pilina pae mua, e kaomi i "connections", ma lalo o ka hana ʻimi, e nānā i ka pahu lua a laila kaomi i ka "hoʻopili".
ʻO ka pili ʻana o ka pae 2 he pilina maʻamau kāu, kahi e maʻalahi ai ka hoʻolauna ʻana iā ʻoe iho i kahi manaʻo hou.
Kaomi ma ka "hana i kahi hulina makaʻala". E nīnau ana ʻo LinkedIn iā ʻoe i ka manawa āu e makemake ai e loaʻa nā leka hoʻomaopopo a me ke ʻano o ke ʻano.
Ma kahi o ka hoʻouna ʻana i ka ʻōlelo maʻamau "Hiki iā ʻoe ke hāʻawi i kēia kanaka iaʻu", e hoʻohana i kahi hoʻohālike e like me kaʻu e hōʻike nei ma lalo nei:
5. E hui a komo i nā hui LinkedIn
Loaʻa iā LinkedIn ma mua o 650 miliona mau mea hoʻohana.
ʻO kekahi o kāna mau hiʻohiʻona maikaʻi loa ka maikaʻi o ka hiki ke hana i nā hui. Aia i kēia manawa ma mua o 1.8 miliona mau pūʻulu ma ka paepae. Wahi a ka loea LinkedIn Wayne Breitbarth, 16% o nā mea hoʻohana a pau o LinkedIn i hui pū me 100 mau pūʻulu.
No ka ʻimi ʻana i kahi hui, e ʻimi i kahi kumuhana āu e makemake ai, e hoʻomanaʻo ʻaʻole ʻoe e ʻimi e hui pū me nā mea kūʻai aku; ʻO ka mea āu e makemake ai e kaʻana like i ka ʻike me kāu mau mea kūʻai aku.
Inā he ʻoihana liʻiliʻi kāu mea kūʻai aku, a laila e ʻimi i nā hui e pili ana i nā ʻoihana liʻiliʻi, inā ʻoe ke kuleana o ke kūʻai aku ʻana i ka lawelawe mea kūʻai aku, a laila e hui pū i nā hui i hoʻolaʻa ʻia i nā luna lawelawe lawelawe.
Ma ka awelika, pono ʻoe e hana i nā kelepona 8 e ʻike i kāu mea kūʻai mua, a ke hana ʻoe, ʻaʻole paha lākou makemake e kamaʻilio me ʻoe. ʻOiaʻiʻo, ʻoi aku ma mua o 90% o nā luna hoʻokō ʻaʻole i pane a kūʻai mai ma o nā kelepona.
Hiki iā ʻoe ke ʻōlelo ua kaupalena ʻia ka hana a nā mea kūʻai aku.
Ma muli o kēia mau pilikia, pehea ʻoe e hele ai e ʻimi i nā mea kūʻai aku hou? ʻO kāu pane ma o ke kūʻai aku ʻana.
He aha ka Social Selling?
ʻO Social Selling kahi hoʻolālā e kālele ana i ka hoʻohana ʻana i nā ʻikepili telemarketing oihana pūnaewele e hiki ai i nā mea kūʻai aku a me nā mea kūʻai aku . Hoʻohana nā mea kūʻai aku i nā ʻoihana pūnaewele e hāʻawi i ka waiwai i kēia mau manaʻo ma ka pane ʻana i kēlā me kēia ʻano nīnau a kaʻana like mau i nā ʻike ma ke kaʻina kūʻai holoʻokoʻa.
Kapa ʻia ʻo Social Selling ke kumu kūʻai hou a i ʻole kūʻai aku 2.0
Social-kuai-1ʻOiai ke hilinaʻi nei ke kumu kūʻai kahiko i nā kelepona, nā demos kūʻai aku a me ka hōʻoia ʻana o nā mea kūʻai aku, ʻo ke kumu kūʻai kūʻai B2B hou e kālele ana i ka media media ma ke ʻano he heleuma e hoʻopili ai me nā manaʻo hou; hāʻawi i nā ʻike waiwai a hoʻonaʻauao pehea e hiki ai i ka hui ke kōkua i ka ulu ʻana i nā ʻoihana.
Ua hoʻokumu ʻia ʻo Social Selling ma ke ʻano he hoʻolālā kūʻai, ma muli o ka ulu nui ʻana o ka hoʻohana ʻana i nā ʻoihana pūnaewele. Hōʻike kekahi mau haʻawina no ka mea kūʻai mai B2B, he mea koʻikoʻi ka ʻoihana pūnaewele i ke kaʻina noiʻi.
Hōʻike kahi haʻawina Accenture (State of B2B Procurement ) he 94% o nā mea kūʻai B2B e hana i nā huli pūnaewele ma mua o ke kūʻai ʻana i kahi huahana a lawelawe paha. ʻO 55% o nā mea kūʻai aku e hana i kēia noiʻi no ka hapa liʻiliʻi o kā lākou kūʻai.
A he aha nā ala e hoʻohana ai kēia poʻe kūʻai B2B e hana i kā lākou noiʻi? Nā pūnaewele puni honua.
Wahi a IDC :
ʻO 91% o nā mea kūʻai B2B e hana nei ma ka pāpili kaiaulu.
Hoʻohana ʻo 84% o nā luna kiʻekiʻe i ka ʻoihana pūnaewele e kākoʻo i kā lākou hoʻoholo kūʻai.
ʻO 75% o nā mea kūʻai mai B2B e hoʻoikaika nui ʻia e ka ʻoihana pūnaewele.
ʻAʻole ʻo ke kaʻina hana kūʻai B2B wale nō ka mea i loli. Wahi a kahi noiʻi i alakaʻi ʻia e Google a me Millward Brown Digital , 46% o nā mea hoʻoholo ʻoihana ma waena o 18 a me 34 mau makahiki. ʻOi aku ma mua o 27% o kēia mau loea i paʻa i ke kūlana mai 2012.
Social-kuai-2Hiki iā mākou ke manaʻo e hoʻomau kēia ʻano me nā mea hoʻoholo mai ka hanauna millennial (nā mea kūʻai aku i ka makahiki 18-34) loaʻa ka hapa nui loa i ka wā e hiki mai ana.
He aha nā pōmaikaʻi o Social Selling?
Pehea e hiki ai i ka Social Selling ke ulu i kāu ʻoihana
Ua haʻi ʻo Jamie Shanks , ka mea hoʻoponopono ma Sales for life, i kāna mau ʻike ma kahi noiʻi Social Selling i mālama ʻia me nā ʻelele kūʻai aku ma mua o 45,000 mai nā hui 200:
"No kēlā me kēia kālā i hoʻokomo ʻia ma Social Selling, ʻo ka Return on Investment he $5."
Pololei, no kēlā me kēia kālā i hoʻokomo ʻia, hiki iā ʻoe ke loaʻa $5.
Ma ka huli ʻana, ua hana ka Aberdeen Group i kahi noiʻi e pili ana i ka hopena o Social Selling.
Ua hōʻike ʻia ka haʻawina e ʻoi aku ka maikaʻi o nā hōʻailona hana e like me ka hoʻokō quota, ka helu hoʻohou, a me ka pololei o ka wānana, ma waena o nā ana ʻē aʻe, ke hoʻohana nā mea kūʻai aku i ka ʻoihana pūnaewele ma ke ʻano o kā lākou hana.
Ua hoʻoholo ka noiʻi ʻana he 45% ʻoi aku ka nui o nā mea kūʻai aku e hoʻohana ana i ka Social Selling.
Eia kekahi, ua hōʻike ʻia ʻo Social Selling e kōkua i nā ʻoihana e hoʻonui i kā lākou loaʻa kālā i kēlā me kēia makahiki e 16%.
ʻO kēlā helu he 4 mau manawa kiʻekiʻe ma mua o nā hui i hoʻohana ʻole i ka Social Selling. Akaka nā hopena: hoʻonui nā mea kūʻai aku i ka loaʻa kālā ke hoʻohana lākou i nā ʻoihana pūnaewele.
No kēia kumu, ua lilo ʻo Social Selling i ke kolu o ka mea nui i loko o nā hui kūʻai aku o nā ʻoihana.
Pēlā nō, ʻo Social Selling ka loaʻa ʻana o nā mea kūʻai aku ʻoi aku ka nui o nā mea kūʻai aku, ka piʻi ʻana o nā helu hoʻololi a me ka emi ʻana o nā manawa pōʻai kūʻai.
Social-kuai-4Eia naʻe, ʻo kēia ka mea maoli:
ʻO 1 wale nō i loko o 4 mau mea kūʻai aku i ʻike pehea e hoʻohana ai i ka ʻoihana pūnaewele e kūʻai aku.
Pehea e hiki ai i kāu ʻoihana ke hoʻohana i kahi hoʻolālā Social Selling?
Loaʻa iaʻu nā ʻōlelo aʻoaʻo 8 no ka hoʻohana ʻana i ka Social Selling.
8 mau ala e hoʻomaka ai ma Social Selling
ʻO Social Selling e pili ana i ke kūkulu ʻana i nā pilina. Ma mua o ka hoʻomohala ʻana i kēia hoʻolālā, pono ʻoe e koho i ka ʻoihana pūnaewele kūpono, a laila hiki iā ʻoe ke hana i ka waiwai no kāu mau mea kūʻai aku a hāʻawi i nā ʻike e like me kā lākou ʻano.
1. E koho i ka ʻoihana pili pili
He mea maʻalahi ka loaʻa ʻana a nalowale i ka ʻoihana pūnaewele nui e hiki mai ana. ʻO nā mea kūʻai akamai e hoʻohana nei i ka Social Selling e noho ikaika ma ka paepae like me kā lākou mea kūʻai.
ʻO kēia ke kumu nui o ka holomua.
No ka laʻana, nānā nā mea kūʻai aku ma Pinterest. No kā lākou ʻāpana, hoʻopuka nā mea kūʻai aku B2B i nā alakaʻi ma o LinkedIn.
No laila ma hea e hoʻomaka ai?
E hoʻomaka me ka ʻike ʻana i nā ʻoihana pūnaewele e pili ana i kāu mea kūʻai aku:
Social-kuai-5ʻOiai ʻo YouTube a me Facebook ka pilina nui ma waena o nā makahiki, e like me ka Forrester Research, ʻike ʻia nā mea hoʻoholo nui i loko o nā hui ma Twitter a me LinkedIn.
Inā kūʻai aku ʻoe i nā huahana e pili ana i nā ʻōpio a me nā ʻōpio, pono ʻoe e hoʻohana i Facebook a me Instagram. Akā, inā pili kāu huahana a lawelawe paha i nā hui a me nā mana, pono ʻoe e hoʻohana iā LinkedIn a i ʻole Twitter.
2. E hahai i nā mea hoʻohana kūpono ma Twitter
No ke kūkulu ʻana i kāu pūnaewele, e hoʻohana i nā mea hana e like me Followerwonk.
Hāʻawi ʻo Followerwonk iā ʻoe e ʻimi i nā moʻolelo Twitter ma ke kumuhana a me nā huaʻōlelo. Hāʻawi kēia hiʻohiʻona i kahi papa inoa o nā mea hahai kiʻekiʻe loa. No ka laʻana, hiki iā ʻoe ke hoʻomaka i kāu hulina me "CRM", "Sales" a me "Marketing".
Ma ka hoʻohana ʻana iā Followerwonk hiki iā ʻoe ke hahai i nā mea hoʻohana he nui ma Twitter ma mua o ke kipa ʻana a noi ʻana e hahai i kēlā me kēia ʻaoʻao. Hiki iā ʻoe ke hoʻokuʻu aku i kāu papa inoa o nā mea hahai a kānana e like me nā ʻaoʻao pili pono.
3. E hana i kahi "papa inoa makemake" o nā hui a hahai iā lākou
Inā ua moe mua ʻoe i ka lanakila ʻana ma luna o kahi mea kūʻai aku nui loa, i kēia manawa hiki iā ʻoe ke hana i ka mea maoli.
No ka nui, hiki ke loaʻa nā ʻoihana liʻiliʻi a me nā hui nui ma Twitter, Facebook a me LinkedIn. Inā ʻoe e hahai i kā lākou ʻaoʻao, hiki iā ʻoe ke hoʻomau i ka lā ma nā nūhou o ka ʻoihana. Inā loaʻa iā lākou kahi hoʻokō nui, hiki iā ʻoe ke hoʻomaikaʻi iā lākou, a i ʻole lākou e ʻimi nei i nā ʻōlelo aʻoaʻo huahana, hiki iā ʻoe ke kono iā lākou e hoʻāʻo i kahi demo o kāu huahana a lawelawe paha.
Inā he mākaʻikaʻi ʻoe, ʻike paha ʻoe ua like kēia ala me nā kumu kūʻai kūʻai moʻokāki.
Eia ka mea hiki iā ʻoe ke hana: e hana i kahi papa inoa makemake o 10 a i ʻole 20 o kāu mau hui moeʻuhane e ʻeleu nei ma ka ʻoihana pūnaewele a hoʻomaka e hahai iā lākou. Like, kaʻana like a manaʻo i kā lākou mau mea hou e like me ka hiki.
4. Loaʻa i nā leka hoʻomaopopo koke i ka wā e hui pū ai kāu poʻe manaʻo me LinkedIn
Ke hoʻohana nei i ka ʻimi Linkin, hiki iā ʻoe ke hana i nā hulina e pili ana i kāu ʻaoʻao mea kūʻai aku. Ma kēia ala, hiki iā ʻoe ke loaʻa i ka leka hoʻomaopopo i kēlā me kēia manawa e pili ana kahi komo hou i kēlā ʻaoʻao.
No ka hana ʻana i kēia, pono ʻoe e hoʻohana i ka ʻimi ʻimi LinkedIn aia ma luna: e hoʻokomo i nā koina e pili ana i ka ʻaoʻao o kāu mea kūʻai aku kūpono, kahi hana a i ʻole ka inoa ʻoihana a kaomi i ke pihi huli.
A laila, e ʻike ʻoe e loaʻa mai nā hopena mai nā poʻe i hoʻopili ʻia Inā makemake ʻoe e hoʻopau i nā pilina pae mua, e kaomi i "connections", ma lalo o ka hana ʻimi, e nānā i ka pahu lua a laila kaomi i ka "hoʻopili".
ʻO ka pili ʻana o ka pae 2 he pilina maʻamau kāu, kahi e maʻalahi ai ka hoʻolauna ʻana iā ʻoe iho i kahi manaʻo hou.
Kaomi ma ka "hana i kahi hulina makaʻala". E nīnau ana ʻo LinkedIn iā ʻoe i ka manawa āu e makemake ai e loaʻa nā leka hoʻomaopopo a me ke ʻano o ke ʻano.
Ma kahi o ka hoʻouna ʻana i ka ʻōlelo maʻamau "Hiki iā ʻoe ke hāʻawi i kēia kanaka iaʻu", e hoʻohana i kahi hoʻohālike e like me kaʻu e hōʻike nei ma lalo nei:
5. E hui a komo i nā hui LinkedIn
Loaʻa iā LinkedIn ma mua o 650 miliona mau mea hoʻohana.
ʻO kekahi o kāna mau hiʻohiʻona maikaʻi loa ka maikaʻi o ka hiki ke hana i nā hui. Aia i kēia manawa ma mua o 1.8 miliona mau pūʻulu ma ka paepae. Wahi a ka loea LinkedIn Wayne Breitbarth, 16% o nā mea hoʻohana a pau o LinkedIn i hui pū me 100 mau pūʻulu.
No ka ʻimi ʻana i kahi hui, e ʻimi i kahi kumuhana āu e makemake ai, e hoʻomanaʻo ʻaʻole ʻoe e ʻimi e hui pū me nā mea kūʻai aku; ʻO ka mea āu e makemake ai e kaʻana like i ka ʻike me kāu mau mea kūʻai aku.
Inā he ʻoihana liʻiliʻi kāu mea kūʻai aku, a laila e ʻimi i nā hui e pili ana i nā ʻoihana liʻiliʻi, inā ʻoe ke kuleana o ke kūʻai aku ʻana i ka lawelawe mea kūʻai aku, a laila e hui pū i nā hui i hoʻolaʻa ʻia i nā luna lawelawe lawelawe.