Yandex is the most popular search engine in Russia. Although its market share in Poland is minimal, Yandex is the fourth most popular search engine in the world. It is probably a key tool for marketing specialists working in the Russian market.
Baidu, the Chinese equivalent of Google
Baidu is the leading search engine in China, where Google is blocked by the telegram sverige expose government. Baidu offers similar features to other search engines, but tailored to the specifics of the Chinese market. So for e-marketers interested in expanding into the Chinese market, Baidu is an essential tool.
Alternative Internet Search Engines
DuckDuckGo, or privacy first
In the era of growing awareness of personal data protection, the DuckDuckGo search engine is gaining popularity. This search engine focuses on user privacy , not collecting their data or personalizing search results . In Poland, DuckDuckGo is used by about 0.5% of users, but it is worth considering it when planning an e-marketing strategy.
Ecosia, an ecological alternative
Ecosia is an internet search engine that donates a portion of its revenue to planting trees. Although its market share is small, it may be an interesting option for e-marketers due to the growing trend of eco-friendly lifestyles