Functional responsibilities of an internet marketer
Posted: Tue Dec 17, 2024 8:15 am
There is no specific list of functional responsibilities for this profession. The customer (employer) himself outlines the range of tasks that an Internet marketer needs to do.
Moreover, not every employer realizes what exactly the employee should do. In his view, the marketer needs to achieve popularity of the store, increase demand, increase income, doing all this in the shortest possible time and for a minimum price. Of course, it is difficult to find a good specialist for a small fee, because the tasks of a competent Internet marketer are quite extensive.
Analysis of the target audience and competitors of the company
The marketer needs to conduct analytical work, collect statistics for further improvement work. The list of planned:
Competitive analysis
It is very important to monitor the work of shop competitors. It is necessary to track the sites where competitors place advertisements. It is necessary to monitor the promotions that they conduct. It is necessary to understand what advertising tools competitors use to attract customers.
Analysis of the target audience and competitors of the company
Analysis of the target audience and competitors of the company
Only after a thorough analysis will it be possible to form a unified picture of how competitors achieve success in their work. The data obtained will make it possible to stand out from their background, to develop more advantageous offers for consumers.
Target audience analysis
Keeping track of your target audience is no less important. This will help to form its profile. Marketing techniques for attracting young mothers and, for example, teenage girls will be strikingly different from each other. Having defined the target audience, you can understand where exactly advertising is appropriate, and where users will simply close the site tab and not even notice it.
Moreover, not every employer realizes what exactly the employee should do. In his view, the marketer needs to achieve popularity of the store, increase demand, increase income, doing all this in the shortest possible time and for a minimum price. Of course, it is difficult to find a good specialist for a small fee, because the tasks of a competent Internet marketer are quite extensive.
Analysis of the target audience and competitors of the company
The marketer needs to conduct analytical work, collect statistics for further improvement work. The list of planned:
Competitive analysis
It is very important to monitor the work of shop competitors. It is necessary to track the sites where competitors place advertisements. It is necessary to monitor the promotions that they conduct. It is necessary to understand what advertising tools competitors use to attract customers.
Analysis of the target audience and competitors of the company
Analysis of the target audience and competitors of the company
Only after a thorough analysis will it be possible to form a unified picture of how competitors achieve success in their work. The data obtained will make it possible to stand out from their background, to develop more advantageous offers for consumers.
Target audience analysis
Keeping track of your target audience is no less important. This will help to form its profile. Marketing techniques for attracting young mothers and, for example, teenage girls will be strikingly different from each other. Having defined the target audience, you can understand where exactly advertising is appropriate, and where users will simply close the site tab and not even notice it.