This new agency partner should be a huge win, taking pressure off your back and helping your marketing and sales departments to align – ultimately producing more revenue and higher ROI.
This article will help you make that happen. It provides mobile number data everything you need to understand what often goes wrong when hiring a marketing agency – and ensure you select one that your sales team will love.
Expect to learn:
The real reasons companies still make bad marketing agency hires
The full range of benefits an ideal agency hire will offer
The three skills every marketing agency should bring to the table
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Why is Hiring the Right Marketing Agency Difficult?
3 Common Complaints from Sales
The easiest way to understand the challenge CMOs and other marketing leaders face when hiring a marketing agency is to look at the issues sales teams most frequently raise:
1. Poor Lead Quality
The most common complaint from sales teams is that their marketing agency produces low-quality leads, which means a lot of time and effort is wasted chasing buyers that were never going to make a purchase.
A recent survey found that sales teams believe just 44% of MQLs are actually a good fit, and this creates a lack of trust between the two departments.
