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Artificial Intelligence for the web positioning of companies

Posted: Tue Dec 17, 2024 7:07 am
by asimd17
Although many people still resist the idea that Artificial Intelligence (AI) has come to change practically everything digital, the truth is that most people already assume that it will be part of any equation in social networks, e-commerce, corporate processes and, of course, marketing.

And it makes perfect sense. While fantuan data search engines have been constantly changing their algorithms in search of information that is not only more relevant but also personalized for their users – that is really their value – causing marketing, SEO and SEM experts to have to retrain almost weekly for their strategies to yield results, the arrival of AI and Deep Learning will mean an unprecedented revolution that will transform what we know until now. What's more, it is already doing so silently and without pause.


Any SEO agency worth its salt is already looking at the possibilities that the way of using and understanding machine learning brought by artificial intelligence (AI) will offer for organic positioning. If before, user data was worth its weight in gold, right now, its value has skyrocketed exponentially because it is from this data, from big data and its correct use that the new algorithms will work, which will take us from the particular to the general.

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In fact, in this decade, more than ever, SEO positioning is going to be key to the visibility of companies that have digitized all their processes in leaps and bounds since 2020 brought with it a forced change in customs and habits. Something that happened not only in our country but internationally.

You may also be interested in: Affiliate Marketing Guide – New White Paper – IAB
It is clear that we have seen how our lives have changed in the last year and a half, being accelerated and immersed in a fully digital world both for work, educational and business relationships. That is why any company today must follow the following five keys with regard to web positioning.