Conversion: what it shows and how to calculate it
Posted: Tue Dec 17, 2024 7:02 am
What is it? Conversion is the ratio of the total number of people interacting with a business to those who performed the target action. For example, this could be the number of website visitors to those who clicked on an ad or those who came to a store to those who made a purchase.
What to pay attention to? Increasing conversion is the task of any entrepreneur, but it is important to remember that there is no single “correct” indicator, everything depends on the type of business and operating conditions.
The concept of conversion
In internet marketing, CR (Conversion rate) is used to indicate the conversion rate.
This indicator demonstrates the ratio of the number penetration data of Internet resource users who performed a particular target action to the total number of site visitors.
The concept of conversion
The concept of conversion
Targeted actions include:
Registration on the website.
Placing orders.
Request for consultation or order a call back.
Selection of services, etc.
A resource visitor who has achieved his goal within the framework of an Internet site is called a lead in marketing.
The effectiveness of the advertising campaign can be judged by the conversion rate and the number of leads. For example, if the scrolling of the company's banners in the YAN was successful, the organization will receive the required amount of traffic.
Teasers open up the possibility of increasing the flow of Internet resource users who will not buy the product or service, and therefore will not become leads. Obviously, the conversion rate and sales generation under such traffic conditions will have low indicators.
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The unit of measurement of the conversion rate is a percentage. Let's say 100 users visited the landing page in a day, 5 of which became leads, purchasing a product or service. Then the CR conversion will be 5% (CR = 5/100*100% = 5%).
What to pay attention to? Increasing conversion is the task of any entrepreneur, but it is important to remember that there is no single “correct” indicator, everything depends on the type of business and operating conditions.
The concept of conversion
In internet marketing, CR (Conversion rate) is used to indicate the conversion rate.
This indicator demonstrates the ratio of the number penetration data of Internet resource users who performed a particular target action to the total number of site visitors.
The concept of conversion
The concept of conversion
Targeted actions include:
Registration on the website.
Placing orders.
Request for consultation or order a call back.
Selection of services, etc.
A resource visitor who has achieved his goal within the framework of an Internet site is called a lead in marketing.
The effectiveness of the advertising campaign can be judged by the conversion rate and the number of leads. For example, if the scrolling of the company's banners in the YAN was successful, the organization will receive the required amount of traffic.
Teasers open up the possibility of increasing the flow of Internet resource users who will not buy the product or service, and therefore will not become leads. Obviously, the conversion rate and sales generation under such traffic conditions will have low indicators.
Find out which IT professions
are in the TOP-30 with income
from 210,000 ₽/month
The GeekBrains team, together with international career development specialists, have prepared materials that will help you start your journey to your dream profession.
The selection contains only the most popular and highly paid specialties and areas in the IT sphere. 86% of our students, with the help of these materials, have decided on a career goal for the near future!
Download and use today:
Pavel Simonov - Executive Director of Geekbrains
Pavel Simonov
CEO of Geekbrains
pdf icon
Top 30 Most In-Demand and Highly Paid Professions 2023
Will help you understand the current situation on the labor market
doc icon
A selection of 50+ free neural networks to simplify your work and increase your earnings
Only proven neural networks with access from Russia and free use
pdf icon
TOP-100 job search platforms from GeekBrains
List of verified resources of real vacancies with income from 210,000 ₽
Get the collection for free
Click animation
pdf 3.7mb
doc 1.7mb
Already downloaded 32402
pdf icon
The unit of measurement of the conversion rate is a percentage. Let's say 100 users visited the landing page in a day, 5 of which became leads, purchasing a product or service. Then the CR conversion will be 5% (CR = 5/100*100% = 5%).