Web analytics: How to measure the success of your blog
Posted: Tue Dec 17, 2024 6:59 am
In addition to content, web analytics indicators play a central role in blogs created by large companies as a marketing tool. They are also interesting for bloggers who want to monetize their blog through partnerships or advertising on their platform. Thanks to various web analytics tools, it is possible to accurately measure the impact of the entire blog or of a single post. With this information in hand, it is easier to carry out optimization measures, both for followers and for search engines.
Web analytics tools for blogs
Each tool allows you to track a certain type of factor. Google Analytics is, namibia phone number data ithout a doubt, the most popular and most widely used solution, as it is suitable for both small blogs and large companies. This is mainly due to its wide variety of functions, such as measuring visits and average time spent on the page, as well as analyzing the origin of users or the software they have used, among others. To use it, you need to integrate a tracking code into the page, although if you have an email address on Google, you can start using it for free.
Of course, there are also alternatives to Google Analytics . The open source solution Matomo (Piwik) is, for example, the second most widely used web analytics tool. All data extracted by Piwik can be stored on your own server and the tool is particularly suitable for users who are wary of Google's data protection policy. However, its range of functions is limited and can only be compared to other tools by installing various plugins.
A more affordable alternative is Mint , which has a very simple interface that displays all the basic data in exchange for a one-time payment of US$30.
Web analytics tools for blogs
Web analytics tools for blogs
Each tool allows you to track a certain type of factor. Google Analytics is, namibia phone number data ithout a doubt, the most popular and most widely used solution, as it is suitable for both small blogs and large companies. This is mainly due to its wide variety of functions, such as measuring visits and average time spent on the page, as well as analyzing the origin of users or the software they have used, among others. To use it, you need to integrate a tracking code into the page, although if you have an email address on Google, you can start using it for free.
Of course, there are also alternatives to Google Analytics . The open source solution Matomo (Piwik) is, for example, the second most widely used web analytics tool. All data extracted by Piwik can be stored on your own server and the tool is particularly suitable for users who are wary of Google's data protection policy. However, its range of functions is limited and can only be compared to other tools by installing various plugins.
A more affordable alternative is Mint , which has a very simple interface that displays all the basic data in exchange for a one-time payment of US$30.
Web analytics tools for blogs