Market Growth
Posted: Tue Dec 17, 2024 6:01 am
FinTech has spread rapidly in recent years, but there is still a lot of room for growth – especially within B2B. Most companies’ finance functions are still either largely analog or rely on legacy tech that leaders know is no longer fit for purpose. In fact, a recent survey found that 96% of finance departments believe they would benefit from AI, automation, and more tech integration.
This is reflected by research from McKinsey, which suggests that B2B FinTech may be overtaking B2C in terms of growth and industry focus. Equally, B2B FinTech saw 25% annual increases in investment from 2018 to 2022, and funding for B2B solutions has been more robust than its B2C counterparts.
The bottom line? B2B FinTech companies mexico whatsapp number that successfully market themselves will win the lion’s share of massive category and industry growth over the next few years.
2. Efficiency
Marketing is often most effective when competition is relatively low. Once your category has ten well-known brands trying to woo every corporate buying group, the cost and difficulty of winning a contract will shoot up. But for now, there is still room for a relatively cost-efficient marketing and sales funnel.
This is not to say that B2B FinTech marketing is easy: there are many roadblocks in the way of sales, including the lack of time, resources, and budget in most finance departments. But, companies that can overcome those obstacles in 2025 are likely to experience a lower cost-per-acquisition than they should expect in subsequent years when the industry reaches full maturity.
3. Low -Hanging Fruit
B2B FinTech companies are still figuring out the best ways to market their products – which means there is still a lot of low-hanging fruit. While some businesses have built mature and effective marketing pipelines, most are still missing or underutilizing key channels.
For example, many B2B FinTech companies build a heavy social media presence – no doubt hoping to replicate successful B2C FinTech companies like Monzo or Revolut – but research shows that B2B buyers aren't influenced by these channels when evaluating FinTech solutions.
So, which channels will have an impact – and how can you make maximum use of them?
4 Marketing Tactics Most Companies Miss
1. Webinars
Webinars are one of the most powerful sources of high-value leads for B2B companies. Not only does a quality event attract new prospects, but it also immediately builds trust by allowing them to interact directly with your team. Yet most B2B FinTech companies miss a handful of key factors that limit the value of their events.
A few common missteps include:
Limited Promotion: Most companies use a few key channels to market their webinar, with the net result that attendance is relatively low. Instead, you should use everything from cold emails to LinkedIn ads to reach new audiences and build a stronger “buzz” around your event.
Lack of Collaboration: Many companies want to ensure their events are solely focused on their offering – and that can work. However, collaborating with companies in related – but not directly competitive – fields can both spread the cost (and increase overall ROI) of the event and help reach new prospects.
Poor Follow-Up: The webinar itself is simply a means of generating leads – you need to follow up in order to actually generate value from the event. Plan and execute a follow-up email campaign to launch as soon as the event is over, helping to convert more attendees into warm leads before the webinar fades from memory.
This is reflected by research from McKinsey, which suggests that B2B FinTech may be overtaking B2C in terms of growth and industry focus. Equally, B2B FinTech saw 25% annual increases in investment from 2018 to 2022, and funding for B2B solutions has been more robust than its B2C counterparts.
The bottom line? B2B FinTech companies mexico whatsapp number that successfully market themselves will win the lion’s share of massive category and industry growth over the next few years.
2. Efficiency
Marketing is often most effective when competition is relatively low. Once your category has ten well-known brands trying to woo every corporate buying group, the cost and difficulty of winning a contract will shoot up. But for now, there is still room for a relatively cost-efficient marketing and sales funnel.
This is not to say that B2B FinTech marketing is easy: there are many roadblocks in the way of sales, including the lack of time, resources, and budget in most finance departments. But, companies that can overcome those obstacles in 2025 are likely to experience a lower cost-per-acquisition than they should expect in subsequent years when the industry reaches full maturity.
3. Low -Hanging Fruit
B2B FinTech companies are still figuring out the best ways to market their products – which means there is still a lot of low-hanging fruit. While some businesses have built mature and effective marketing pipelines, most are still missing or underutilizing key channels.
For example, many B2B FinTech companies build a heavy social media presence – no doubt hoping to replicate successful B2C FinTech companies like Monzo or Revolut – but research shows that B2B buyers aren't influenced by these channels when evaluating FinTech solutions.
So, which channels will have an impact – and how can you make maximum use of them?
4 Marketing Tactics Most Companies Miss
1. Webinars
Webinars are one of the most powerful sources of high-value leads for B2B companies. Not only does a quality event attract new prospects, but it also immediately builds trust by allowing them to interact directly with your team. Yet most B2B FinTech companies miss a handful of key factors that limit the value of their events.
A few common missteps include:
Limited Promotion: Most companies use a few key channels to market their webinar, with the net result that attendance is relatively low. Instead, you should use everything from cold emails to LinkedIn ads to reach new audiences and build a stronger “buzz” around your event.
Lack of Collaboration: Many companies want to ensure their events are solely focused on their offering – and that can work. However, collaborating with companies in related – but not directly competitive – fields can both spread the cost (and increase overall ROI) of the event and help reach new prospects.
Poor Follow-Up: The webinar itself is simply a means of generating leads – you need to follow up in order to actually generate value from the event. Plan and execute a follow-up email campaign to launch as soon as the event is over, helping to convert more attendees into warm leads before the webinar fades from memory.