Read and blog as much as you can
Posted: Tue Dec 17, 2024 5:41 am
Questions drive content on the Internet. Next time you use your favorite search engine, take a step back and ask yourself why.
You are probably looking for specific information or looking for an answer to a question.
Question and answer engines can help you answer questions in a way that reaches “interested” people at scale. Two networks to track include Quora and StackExchange.
As a tip, don't waste your time answering everything. Instead vp technical email lists focus on the questions that are likely to produce the most impact. Quora, for example, will tell you how many people are waiting for an answer. StackExchange sends email alerts to the person who posted the question.
Blogs are a great community builder. The more you read, the more you'll learn about your prospects. You can even quote these individual authors in your company's own marketing materials.
You can also use blogs to start conversations. Have you read something interesting about someone? Reach out to them. Are you looking to learn more about a potential client? Consider interviewing them for a blog post!
Blogging is a great way to start conversations while adding value person to person. You'll never cold-talk a prospect again.
Embrace the ecosystem
Consume as much content as you can. Familiarize yourself with your company’s marketing materials. These will quickly become your go-to social selling resources.
Conversations on social media are organic, and you’ll need to come up with talking points on the fly. As a sales rep, you’re probably well-equipped to jump into any conversation. With content, you’ll be able to expand the reach of your messages while also offering tangible value to your audience.
With content, you'll always have something to "give" - a valuable resource that allows your customers and prospects to learn and grow.
Final Thoughts: Stay Agile
Agility is the key ingredient to success in social selling. A well-defined process will only stifle your growth potential. You need to feel free to act fluidly, with agility. Let conversations evolve naturally, and never, ever, feel pressured to force a sale. Embrace multiple channels, be personable, and always look for creative ways to start conversations. That's the heart of social selling.
You are probably looking for specific information or looking for an answer to a question.
Question and answer engines can help you answer questions in a way that reaches “interested” people at scale. Two networks to track include Quora and StackExchange.
As a tip, don't waste your time answering everything. Instead vp technical email lists focus on the questions that are likely to produce the most impact. Quora, for example, will tell you how many people are waiting for an answer. StackExchange sends email alerts to the person who posted the question.
Blogs are a great community builder. The more you read, the more you'll learn about your prospects. You can even quote these individual authors in your company's own marketing materials.
You can also use blogs to start conversations. Have you read something interesting about someone? Reach out to them. Are you looking to learn more about a potential client? Consider interviewing them for a blog post!
Blogging is a great way to start conversations while adding value person to person. You'll never cold-talk a prospect again.
Embrace the ecosystem
Consume as much content as you can. Familiarize yourself with your company’s marketing materials. These will quickly become your go-to social selling resources.
Conversations on social media are organic, and you’ll need to come up with talking points on the fly. As a sales rep, you’re probably well-equipped to jump into any conversation. With content, you’ll be able to expand the reach of your messages while also offering tangible value to your audience.
With content, you'll always have something to "give" - a valuable resource that allows your customers and prospects to learn and grow.
Final Thoughts: Stay Agile
Agility is the key ingredient to success in social selling. A well-defined process will only stifle your growth potential. You need to feel free to act fluidly, with agility. Let conversations evolve naturally, and never, ever, feel pressured to force a sale. Embrace multiple channels, be personable, and always look for creative ways to start conversations. That's the heart of social selling.