Step 3. Create a promotion plan
Posted: Tue Dec 17, 2024 5:34 am
An important part of step 1 is also choosing the right tooling. Not only the webinar software, but also your cameras and microphone must be of good quality. Also don't forget that you must have a stable internet connection. With the tooling my advice is: go for renowned brands that have proven themselves in practice. You only get one chance to do it right and then it is better to use a little extra budget for that, than to go for cheap or free tools.
Step 2. Determine the topic, content and time
The topic should appeal to the target group. If necessary, do a little keyword research, look at trend reports or ask a few people from the target group what they are interested in. Only if the topic appeals to them will they click on the registration link.
When delivering content, it is wise to consider using external speakers. A customer, independent third party or a researcher are often more credible than 'we at Wc-Eend'.
The time is very important, also adjust this to your new zealand telegram data target group. Things you can take into account are time zones (if you work internationally), workdays (many people are free on Wednesdays), breaks and times when people have regular work.
You want as many relevant participants as possible for your webinar of course. That starts with a good promotion plan. In practice I see that it often remains with a number of invitations to the mailing list. A nice start, but you do not approach new people with that. Also consider using the following:
LinkedIn posts (by you and your colleagues + your company page)
Sponsored LinkedIn Posts
LinkedIn Lead ads
Facebook Lead ads
Remarketing targeted at visitors to your website
Display ads
Google Ads (in Market Audiences is a nice option)
Also make sure that the landing page is 100% optimized. The fact that someone comes to that page does not mean that he/she also registers. You have to convince them! A good framework to use for conversion strategy (for example on your landing pages and in emails) are the 6 principles of persuasion . If you take these into account in all your communication, your conversion is guaranteed to be higher. An explanation of these principles can be found in the video below.
Step 2. Determine the topic, content and time
The topic should appeal to the target group. If necessary, do a little keyword research, look at trend reports or ask a few people from the target group what they are interested in. Only if the topic appeals to them will they click on the registration link.
When delivering content, it is wise to consider using external speakers. A customer, independent third party or a researcher are often more credible than 'we at Wc-Eend'.
The time is very important, also adjust this to your new zealand telegram data target group. Things you can take into account are time zones (if you work internationally), workdays (many people are free on Wednesdays), breaks and times when people have regular work.
You want as many relevant participants as possible for your webinar of course. That starts with a good promotion plan. In practice I see that it often remains with a number of invitations to the mailing list. A nice start, but you do not approach new people with that. Also consider using the following:
LinkedIn posts (by you and your colleagues + your company page)
Sponsored LinkedIn Posts
LinkedIn Lead ads
Facebook Lead ads
Remarketing targeted at visitors to your website
Display ads
Google Ads (in Market Audiences is a nice option)
Also make sure that the landing page is 100% optimized. The fact that someone comes to that page does not mean that he/she also registers. You have to convince them! A good framework to use for conversion strategy (for example on your landing pages and in emails) are the 6 principles of persuasion . If you take these into account in all your communication, your conversion is guaranteed to be higher. An explanation of these principles can be found in the video below.