Woman yawns at her laptop
Posted: Tue Dec 17, 2024 5:23 am
1. Why are we doing this again?
Many organizations dive straight into practical details and production. But actually you need to take a step back to recalibrate the whole thing. The reason to organize something online instead of physically often starts with the letter 'c'. But the underlying reason to organize something is often mainly driven by a pressure from management or statutes. Even though the number of physical events has imploded this fall, anyone can set up a webinar in 1 minute and a look at my LinkedIn feed shows that many people have started doing that.
It is really necessary to make an analysis first:
Is the expected audience waiting for this?
Can the stated goals even be achieved?
Doesn't the virtual version detract from the name of your organization and/or community?
From that analysis I still see many organizations putting their plans on hold until next year.
2. Interaction, what is that?
Many organizers see online events mainly as a kind of circus. Watching the trick and clapping at the right moment. The various studies into successful online events show that interaction is really the most important element to make an event a success. No endless Powerpoints or speakers who talk for more than 20 minutes.
You need to ensure that mexico telegram data visitors are involved, participate and think in various ways. This is therefore much more than just having a speaker answer a handful of questions from the chat box. It is also highly recommended to constantly monitor the reactions during the event via hashtags and (where necessary) adjust them.
3. Poor content, context or control
Content is and remains 'king' in events. Something that can make or break an event. Unfortunately, I see a lot of mistakes in content, context and control online. Speakers of whom no proper 'background check' has been done and do not fit the context at all, let alone appear to be the framed authority.
3
Also read: The checklist for a successful online event
But also in the preparation it visibly goes wrong too often. The standard spiel suddenly turns out not to be so smooth via a camera, too long to keep the audience captivated, not fitting in with the zeitgeist or even not suitable for a small screen. A window is clicked away so quickly! Although I sometimes see the number of participants at online events 3-5 times higher than at the physical variant, you also see people fleeing the digital room more quickly with bad content.
Many organizations dive straight into practical details and production. But actually you need to take a step back to recalibrate the whole thing. The reason to organize something online instead of physically often starts with the letter 'c'. But the underlying reason to organize something is often mainly driven by a pressure from management or statutes. Even though the number of physical events has imploded this fall, anyone can set up a webinar in 1 minute and a look at my LinkedIn feed shows that many people have started doing that.
It is really necessary to make an analysis first:
Is the expected audience waiting for this?
Can the stated goals even be achieved?
Doesn't the virtual version detract from the name of your organization and/or community?
From that analysis I still see many organizations putting their plans on hold until next year.
2. Interaction, what is that?
Many organizers see online events mainly as a kind of circus. Watching the trick and clapping at the right moment. The various studies into successful online events show that interaction is really the most important element to make an event a success. No endless Powerpoints or speakers who talk for more than 20 minutes.
You need to ensure that mexico telegram data visitors are involved, participate and think in various ways. This is therefore much more than just having a speaker answer a handful of questions from the chat box. It is also highly recommended to constantly monitor the reactions during the event via hashtags and (where necessary) adjust them.
3. Poor content, context or control
Content is and remains 'king' in events. Something that can make or break an event. Unfortunately, I see a lot of mistakes in content, context and control online. Speakers of whom no proper 'background check' has been done and do not fit the context at all, let alone appear to be the framed authority.
3
Also read: The checklist for a successful online event
But also in the preparation it visibly goes wrong too often. The standard spiel suddenly turns out not to be so smooth via a camera, too long to keep the audience captivated, not fitting in with the zeitgeist or even not suitable for a small screen. A window is clicked away so quickly! Although I sometimes see the number of participants at online events 3-5 times higher than at the physical variant, you also see people fleeing the digital room more quickly with bad content.