►The basic idea behind inbound is this:
Instead of hyping up your audience and demanding that they pay attention to your message, create high-quality content and experiences that your customers actually want to search for and can find when they want and need it.
Whether they find you through search engines, Facebook, YouTube, or various channels, potential customers initiate interactions with you because, on some level, they were interested in or needed something your business has to offer.
People have chosen or opted in to receive marketing messages. They are not just forced to see them while driving on the highway or flipping through a magazine.
Obviously, this fact already gives input a huge advantage over output.
►This version completely changes the dynamics of the sales process: what you twitter database know about the people on the other end of the line and how you plan to convert them into potential customers.
One of the reasons inbound has been so successful in recent years is because it aligns with the way people naturally consume content these days. Modern buyers spend more time online than ever before.
►For many, many companies, inbound marketing is that paradigm. It is the natural progression of marketing strategy, updated for the modern era.
First, you need to put in the effort up front to create content targeted to your audience that they find engaging and personally relevant.
You also need to work to convince potential customers that yes, your offerings are exactly what they were looking for when they searched on Google at 2 a.m.
►Finally, you need to provide products and services that continually delight people, so they keep coming back to your business!
