12 Digital Marketing Trends Every Business Owner and Marketer Should Know in 2022
Posted: Tue Dec 17, 2024 5:16 am
In this article, we will look at the most important trends in digital that will definitely influence your advertising campaigns in the coming year.
The Red Website Design team has analyzed global marketing trends. In this article, we have collected the main points of this research.
Meta permeates all spheres of life
Facebook has rebranded itself as Meta, and for good reason. Facebook is betting big on the Metaverse, which is a term for virtual and augmented experiences. It is an always-on virtual space where cell phone number list people can interact with each other and with digital objects through their avatars, using virtual reality technology. Interaction in the Metaverse can happen through a variety of technological devices, from traditional personal computers to virtual and augmented reality headsets. The Metaverse is the future of the Internet.
Influencers Continue to Grow in Power (Even for B2B)
Influencer marketing is set to reach $13.8 billion in 2021 and will continue to grow. Companies that use influencer marketing provide context and relevance to their offering as the influencer endorses the product in the eyes of the audience. B2B brands also continue to engage influencers, with Adobe, SAR GE, and PWC among other major brands actively using influencer marketing for promotion.
Regardless of the niche, modern marketers should look for opportunities to collaborate with thought leaders in their space.
Advertising is challenged by privacy
Modern digital advertising relies heavily on automated privacy controls. Marketers have been thrown into disarray by the iOS update and rumors of a possible cookie deletion. If this happens, marketers will be forced to rethink their targeting strategy and suffer the loss of previously collected retargeting databases. It is important to assess the impact that potential restrictions may have on your advertising and prepare a plan for dealing with the worst-case scenario.
The Red Website Design team has analyzed global marketing trends. In this article, we have collected the main points of this research.
Meta permeates all spheres of life
Facebook has rebranded itself as Meta, and for good reason. Facebook is betting big on the Metaverse, which is a term for virtual and augmented experiences. It is an always-on virtual space where cell phone number list people can interact with each other and with digital objects through their avatars, using virtual reality technology. Interaction in the Metaverse can happen through a variety of technological devices, from traditional personal computers to virtual and augmented reality headsets. The Metaverse is the future of the Internet.
Influencers Continue to Grow in Power (Even for B2B)
Influencer marketing is set to reach $13.8 billion in 2021 and will continue to grow. Companies that use influencer marketing provide context and relevance to their offering as the influencer endorses the product in the eyes of the audience. B2B brands also continue to engage influencers, with Adobe, SAR GE, and PWC among other major brands actively using influencer marketing for promotion.
Regardless of the niche, modern marketers should look for opportunities to collaborate with thought leaders in their space.
Advertising is challenged by privacy
Modern digital advertising relies heavily on automated privacy controls. Marketers have been thrown into disarray by the iOS update and rumors of a possible cookie deletion. If this happens, marketers will be forced to rethink their targeting strategy and suffer the loss of previously collected retargeting databases. It is important to assess the impact that potential restrictions may have on your advertising and prepare a plan for dealing with the worst-case scenario.