Articles, videos or podcasts are absolutely essential and are more easily found even through search engines than image-only content. And this allows us to be chosen and followed organically even on social media.
All the points of your customer journey need to be coherent buy bulk sms service and connected, but you need to create something that is of value to your users, something they want to spend time on, that is not something in a continuous scroll.
For this reason, another piece of advice, which is a true great classic, is to dare: don't be afraid to look at things from a new point of view, to collaborate with other companies in co-branding, to use humor or to give space to creativity.
Remember the purple cow Seth Godin talked about? Find your Purple Cow.
Content marketing is still at the center of communication strategies and can become a fundamental lever for building customer loyalty. But we will return to this with a dedicated article (subscribe to the newsletter so you don't miss it).
The Year of AI: New Rules Coming Soon
A valid ally in the creation of quality content is certainly generative AI.
However, it is important to remember that it is only a tool: critical thinking must be yours! Although AI can speed up some processes, such as the creation of content and graphics, the results obtained are not always precise or aligned with our communication style. For this reason, it is essential to always check the sources and review the texts to adapt them to your brand.
Furthermore, new rules governing the use of AI have recently been introduced. On 1 August 2024, the AI ACT was approved, the European law that will become effective from 2 February 2025.
This law constrains the use of AI with the aim of ensuring greater security and privacy protection.
First, the different AI-based systems will have to be classified as “ prohibited” , “ high risk”, “low risk” or as “ General Purpose” . In detail:
Prohibited systems: These are AI systems that are considered dangerous to society or f
