Demand generation is a powerful strategy that can expand your market, improve canada email list 12 million contact leads your close rate, and generate more high-quality sales.It’s a tactic within the larger inbound marketing strategy of making your company visible to decision-makers.That sounds like a great way to hit your KPIs, right? It can also feel kinda complicated — like, what is demand generation specifically?If you're considering giving demand generation marketing a try or are looking for ways to optimize your current marketing tactics, keep reading. I'll share 10 B2B demand generation strategies to create and capture demand—including the ones that helped take Leadfeeder from a three-person team to a fast-growing company with more than 60,000 active users.
Note: Looking to track your demand generation impact? Leadfeeder tracks what companies visit your site—and what content they view. Try us free for 14 days. How we do demand generation at LeadfeederLeadfeeder has grown rapidly in recent years, and most of that growth is due to us moving to a demand generation first model, as opposed to waiting around for lead generation to do its thing. Don't get me wrong, we still do some lead generation, but we also look for ways to drive demand. Our demand generation funnel looks like this: At the top of the funnel, we focus on building awareness with content like our podcast, B2B Rebellion, and sharing sales and marketing strategies on our blog.
