brands and agencies that wisely rely on inspiration
Posted: Tue Dec 17, 2024 4:47 am
This increases the likelihood that they will be seen, shared and remembered by the public. Susan Wojcicki, the world's leading authority on YouTube, explains why this type of ad represents an incredible opportunity for
The little girl says to the doll: “Let’s pretend I’m you.” With those six words, Mattel introduced “Barbie,” the first fashion doll in the United States.
The original commercial, which aired in 1959 (and is, of course, on YouTube), shows Barbie in a variety of outfits, from evening gowns to bathing suits. Then, as the music builds, you hear those six words with one final image in the background: Barbie, in a wedding dress.
Both my mother and I grew up with this type of advertising. Women in commercials cash app database were presented as mothers or models, wives or waitresses, with little reference to the various lifestyles we could lead, beyond our relationships with men or children. It didn't matter if she appeared alone or with someone, a scantily clad, beautiful woman promoted everything: beer, cheeseburgers, even gym memberships.
Women between 18 and 34 years old are twice as likely to positively evaluate a brand that makes an empowering advertisement.
However, recently we have seen some brave advertisers portraying women and girls in a different light, focusing on breaking stereotypes, rather than promoting them.
From Always’s #LikeAGirl initiative to Nike’s #BetterForIt , women are encouraged, celebrated and recognized not for how they look, but for what they can accomplish. While the latest research from the American Psychological Association (APA) shows that sex doesn’t actually sell , it’s clear that empowerment resonates with audiences on YouTube.
Last year, the number of empowering ads on our YouTube Ads Leaderboard — the monthly tally of the most-watched videos on YouTube — more than doubled . A big reason for this trend is that people are choosing to watch these videos. Compared to all other ads, people were 2.5 times less likely to skip the top 10 most-watched empowering ads on the platform .
These ads don’t just generate impressions; they leave impressions. Women between the ages of 18 and 34 are twice as likely to rate a brand that makes an empowering ad positively, and are nearly 80% more likely to engage with the ad, whether by liking it, sharing it, leaving a comment, or subscribing to the source channel after viewing it .
The little girl says to the doll: “Let’s pretend I’m you.” With those six words, Mattel introduced “Barbie,” the first fashion doll in the United States.
The original commercial, which aired in 1959 (and is, of course, on YouTube), shows Barbie in a variety of outfits, from evening gowns to bathing suits. Then, as the music builds, you hear those six words with one final image in the background: Barbie, in a wedding dress.
Both my mother and I grew up with this type of advertising. Women in commercials cash app database were presented as mothers or models, wives or waitresses, with little reference to the various lifestyles we could lead, beyond our relationships with men or children. It didn't matter if she appeared alone or with someone, a scantily clad, beautiful woman promoted everything: beer, cheeseburgers, even gym memberships.
Women between 18 and 34 years old are twice as likely to positively evaluate a brand that makes an empowering advertisement.
However, recently we have seen some brave advertisers portraying women and girls in a different light, focusing on breaking stereotypes, rather than promoting them.
From Always’s #LikeAGirl initiative to Nike’s #BetterForIt , women are encouraged, celebrated and recognized not for how they look, but for what they can accomplish. While the latest research from the American Psychological Association (APA) shows that sex doesn’t actually sell , it’s clear that empowerment resonates with audiences on YouTube.
Last year, the number of empowering ads on our YouTube Ads Leaderboard — the monthly tally of the most-watched videos on YouTube — more than doubled . A big reason for this trend is that people are choosing to watch these videos. Compared to all other ads, people were 2.5 times less likely to skip the top 10 most-watched empowering ads on the platform .
These ads don’t just generate impressions; they leave impressions. Women between the ages of 18 and 34 are twice as likely to rate a brand that makes an empowering ad positively, and are nearly 80% more likely to engage with the ad, whether by liking it, sharing it, leaving a comment, or subscribing to the source channel after viewing it .