What content can be put into video form?
Posted: Tue Dec 17, 2024 4:35 am
We've already discussed the need to have videos on your site. Now let's figure out what to shoot these videos about. There are many topics and formats that will be effective in video format to reach the target audience.
Whether the video is on the home page of the site, in cell phone number list a section of the site, or at a specific URL, it is important to include as much video as possible. You can still have web pages with standard content, but it is worth trying to convert the content of at least some of the pages to include video files.
Translate training materials, press releases, product demos, case studies, testimonials, company service demonstrations, explanatory digests on individual services or services into video, create company news releases, announce discounts and promotions, record interviews with experts, give advice in your niche and analyze trends, post teasers, design answers to frequently asked questions, post audio conversations recorded in VR, etc. Think of it as converting text into video. In terms of content consumption, video is the future, just switch from traditional test articles to the same copywriting, only recorded on video and having some visuals.
According to Dreamgrove, “98% of users say they’ve watched an educational video to learn more about a product or service. That’s why 45% of companies using video marketing said they have videos on their website. Of those companies, 83% said their homepage video was effective.” More than half of all internet users look for videos when searching for content. In fact, according to Google research, “6 in 10 people would rather watch online video than watch TV.”
How to optimize video content?
You can upload videos directly to the hosting platform or embed them using code. One of the downsides of uploading videos directly to your site is that they take up a lot of space on the server and can take a long time to load. Slowing down your site is critical because slow loading times will increase the number of bounces, which will directly lead to lower conversions. It is better to use an external hosting platform and then simply embed the code.
Be sure to not only optimize your site, but also follow the Google and Yandex list of preferences and rules. As soon as you start uploading videos to your site, search engines will begin to evaluate your content for relevance to search queries. To make search engines happy and your site to take higher positions in the search results, add a video catalog, thereby demonstrating to Google the location of your videos and explaining their content.
The standard SEO techniques you include on your web pages should also be applied to videos: titles, meta descriptions, keywords, etc. A company is 53 times more likely to appear on the first page of Google results if it uses an explainer video on its business website. Including videos improves SEO and therefore improves the company's ranking.
Whether the video is on the home page of the site, in cell phone number list a section of the site, or at a specific URL, it is important to include as much video as possible. You can still have web pages with standard content, but it is worth trying to convert the content of at least some of the pages to include video files.
Translate training materials, press releases, product demos, case studies, testimonials, company service demonstrations, explanatory digests on individual services or services into video, create company news releases, announce discounts and promotions, record interviews with experts, give advice in your niche and analyze trends, post teasers, design answers to frequently asked questions, post audio conversations recorded in VR, etc. Think of it as converting text into video. In terms of content consumption, video is the future, just switch from traditional test articles to the same copywriting, only recorded on video and having some visuals.
According to Dreamgrove, “98% of users say they’ve watched an educational video to learn more about a product or service. That’s why 45% of companies using video marketing said they have videos on their website. Of those companies, 83% said their homepage video was effective.” More than half of all internet users look for videos when searching for content. In fact, according to Google research, “6 in 10 people would rather watch online video than watch TV.”
How to optimize video content?
You can upload videos directly to the hosting platform or embed them using code. One of the downsides of uploading videos directly to your site is that they take up a lot of space on the server and can take a long time to load. Slowing down your site is critical because slow loading times will increase the number of bounces, which will directly lead to lower conversions. It is better to use an external hosting platform and then simply embed the code.
Be sure to not only optimize your site, but also follow the Google and Yandex list of preferences and rules. As soon as you start uploading videos to your site, search engines will begin to evaluate your content for relevance to search queries. To make search engines happy and your site to take higher positions in the search results, add a video catalog, thereby demonstrating to Google the location of your videos and explaining their content.
The standard SEO techniques you include on your web pages should also be applied to videos: titles, meta descriptions, keywords, etc. A company is 53 times more likely to appear on the first page of Google results if it uses an explainer video on its business website. Including videos improves SEO and therefore improves the company's ranking.