You need a lot of money to get started
Posted: Tue Dec 17, 2024 4:26 am
When it comes to advertising for businesses, the first place people think of is LinkedIn, a network known for fostering professional relationships. Facebook has always been seen as a strictly direct-to-consumer (DTC) advertising platform.
Facebook wasn’t designed to be a business networking app, said Rex Gelb, director of paid ads at HubSpot, and therefore, it wasn’t a top consideration for B2B lead generation. He argues that it should be.
“To some extent, people are always open to business-related office 365 database content, even if they’re just mindlessly scrolling through their Facebook and Instagram feeds after a long day at the office,” Gelb said. “If you work in B2B, don’t hesitate to give Facebook a try — you might be surprised by the results.”
According to HubSpot’s 2020 Not Another Marketing Report, brands see the highest return on investment (ROI) on Facebook compared to other social media platforms .
SaaS companies like Honeybook say Facebook is their biggest acquisition channel, according to the social network. And it’s not the only B2B company that relies on Facebook ads to generate leads.
“We find it successful for B2B companies like us to promote content and subscriptions,” said Nicole Ondracek, paid ads marketing manager at HubSpot.
► If you want to make sure you're reaching the right audience, Facebook Ads' lookalike audience feature allows you to target users based on their job title, industry, and employer, similar to LinkedIn.
►Truth: You only need $1 a day to compete with the big brands.
While some advertising channels require a decent budget to compete, brands can reach Facebook users for as little as $1 a day.
“There’s no huge upfront commitment or huge minimums required,” Gelb said. “You’re free to take things as slowly as you want and only scale up when it makes sense to do so.”
He adds that while a dollar will limit the ad inventory you have access to, you’ll be on a level playing field with everyone else.
“While it’s nice to have a big budget to drive enough conversions and learnings to optimize your campaigns,” he said, “sometimes all you need is a small daily budget to start attracting leads.”
Facebook wasn’t designed to be a business networking app, said Rex Gelb, director of paid ads at HubSpot, and therefore, it wasn’t a top consideration for B2B lead generation. He argues that it should be.
“To some extent, people are always open to business-related office 365 database content, even if they’re just mindlessly scrolling through their Facebook and Instagram feeds after a long day at the office,” Gelb said. “If you work in B2B, don’t hesitate to give Facebook a try — you might be surprised by the results.”
According to HubSpot’s 2020 Not Another Marketing Report, brands see the highest return on investment (ROI) on Facebook compared to other social media platforms .
SaaS companies like Honeybook say Facebook is their biggest acquisition channel, according to the social network. And it’s not the only B2B company that relies on Facebook ads to generate leads.
“We find it successful for B2B companies like us to promote content and subscriptions,” said Nicole Ondracek, paid ads marketing manager at HubSpot.
► If you want to make sure you're reaching the right audience, Facebook Ads' lookalike audience feature allows you to target users based on their job title, industry, and employer, similar to LinkedIn.
►Truth: You only need $1 a day to compete with the big brands.
While some advertising channels require a decent budget to compete, brands can reach Facebook users for as little as $1 a day.
“There’s no huge upfront commitment or huge minimums required,” Gelb said. “You’re free to take things as slowly as you want and only scale up when it makes sense to do so.”
He adds that while a dollar will limit the ad inventory you have access to, you’ll be on a level playing field with everyone else.
“While it’s nice to have a big budget to drive enough conversions and learnings to optimize your campaigns,” he said, “sometimes all you need is a small daily budget to start attracting leads.”