Where you get more traffic to your website with all the previous tips, you also want to retain and convert those who have been on your site. And certainly if they have already placed their products in the shopping cart but leave the website for one reason or another. That is where e-mail marketing and (dynamic) remarketing come into play.
Visitors can leave your website for various reasons: they are orienting themselves and are therefore not yet ready to place an order, a technical problem occurred, they encountered uncertainties regarding payment or delivery and so on. To ensure that you do not lose these people, you can set up an abandoned shopping carts e-mail campaign for them. This reminds people of the products that are still waiting for them, offers them the opportunity to order the products directly or change the contents of the shopping cart and you can immediately remove any possible uncertainties.
In order to email website visitors, you obviously need to have their email address. Amazon is clever about this, and asks for the visitor's email address right when they go to checkout.
No email address? No worries! With remarketing, israel telegram data you show display ads to people who have previously visited your website but have not completed their purchase. With dynamic remarketing, you go a step further: this shows the exact product that people have previously viewed on your website but have not (yet) purchased. The advantage of remarketing is that you do not need email addresses.
Optimize your Google My Business page
The impact of corona on the economy resulted in a nice development: among consumers the need grew to shop more locally and the hashtag #supportyourlocals was also created on social media. So take another look at your Google My Business page and add to it where possible.
For example, consider changing your opening hours around the holidays, communicating your corona measures and promoting your offers and promotions. With Google My Business, you connect with consumers via Google and Google Maps, benefiting from the increase in local loyalty.
And last but not least : make sure everything is measured properly and evaluate the efforts and outcomes in 2021. This will provide good input for next year's holidays.
Hopefully I have been able to inspire you and give you tools to get started right away. Because the holidays are closer than you think. Ho, ho… I mean: go, go, go!
