Where crowd marketing technologies are in demand
Posted: Tue Dec 17, 2024 4:18 am
Now let's look at where and what companies find benefits in using crowd marketing. This method began to be actively used in Russia only 6-8 years ago, but has already managed to bring benefits to various types of businesses and professionals.
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Top 30 Most In-Demand and Highly Paid Professions 2023
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Certain areas of business are more suitable for the application of crowd marketing, and in this case we can talk about different categories of web resources.
The following categories are best suited for this method of getting backlinks:
Online stores : Crowd marketing helps them attract more customers and increase awareness.
Blogs : Bloggers use crowd marketing to expand their audience and increase engagement.
Corporate websites . This method helps to increase the response rates of visitors to the site.
News portals . Increase traffic and reader activity.
Online services can attract more customers through crowd marketing.
One page websites can also take advantage of this method.
All areas of business that are focused on SEO promotion need to form a high-quality portfolio of backlinks.
Where crowd marketing technologies are in demand
Where crowd marketing technologies are in demand
It is important to note that crowd marketing is not suitable for everyone. Its effectiveness depends on a number of factors:
Subject matter . For the method to work, it must match the subject matter of the site and the interests of the target audience.
Content : It is important that the content is consistent with the topic and audience.
Regionality . The more matches the marketing object has (the site for its sale, the provision of the service), the more successful the result will be.
However, it is worth considering that there are areas where crowd marketing does not work:
Offline business . If a company operates in the real world, offline, and interacts primarily with customers offline, using crowd marketing may not be effective due to the limited target audience. For example, it would not make much sense for the owner of a small store in a specific area to attract the attention of an online audience.
Unpopular sites . If a web resource is uninformative, does not have a lot of traffic, and has low relevance in search engines, crowd marketing may be ineffective. Imagine an unfinished online store with an unfinished search system, incomplete product descriptions, and other problems. Recommending this site to visitors would be unwise. If you use crowd marketing for such a web resource, you can cause a negative attitude from users.
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Also, crowd marketing results may remain unsatisfactory in the following cases:
If your company operates in a narrow niche and offers specific products or services, it will be difficult to find suitable platforms for posting reviews or recommendations. For example, a marketer will have a hard time finding enough resources to promote antiques to collectors.
Crowd marketing may be less effective if your business is business-to-business (B2B), as it is more often used to promote end products and services rather than industrial equipment manufacturers.
If your services are only needed occasionally by customers and are not permanent, mass promotion will not be appropriate. For example, key cutting or shoe repair services, which are most often used in situations where there is a specific need.
Crowd marketing may also be ineffective for promoting everyday products that people buy every day, such as bread or matches. In these cases, users do not spend time searching for information or recommendations.
Crowdfunding is not always suitable for network marketing, as it is usually used to promote specific products or services rather than the industry as a whole.
Crowd marketing is not suitable for illegal activities or sites that violate laws.
Finally, if your web resource has an outdated or uninteresting design, you should start by updating it and improving its design before you start mass promotion of your business.
Find out which IT professions
are in the TOP-30 with income
from 210,000 ₽/month
The GeekBrains team, together with international career development business & consumer email List specialists, have prepared materials that will help you start your journey to your dream profession.
The selection contains only the most popular and highly paid specialties and areas in the IT sphere. 86% of our students, with the help of these materials, have decided on a career goal for the near future!
Download and use today:
Pavel Simonov - Executive Director of Geekbrains
Pavel Simonov
CEO of Geekbrains
pdf icon
Top 30 Most In-Demand and Highly Paid Professions 2023
Will help you understand the current situation on the labor market
doc icon
A selection of 50+ free neural networks to simplify your work and increase your earnings
Only proven neural networks with access from Russia and free use
pdf icon
TOP-100 job search platforms from GeekBrains
List of verified resources of real vacancies with income from 210,000 ₽
Get the collection for free
Click animation
pdf 3.7mb
doc 1.7mb
Already downloaded 32402
pdf icon
Certain areas of business are more suitable for the application of crowd marketing, and in this case we can talk about different categories of web resources.
The following categories are best suited for this method of getting backlinks:
Online stores : Crowd marketing helps them attract more customers and increase awareness.
Blogs : Bloggers use crowd marketing to expand their audience and increase engagement.
Corporate websites . This method helps to increase the response rates of visitors to the site.
News portals . Increase traffic and reader activity.
Online services can attract more customers through crowd marketing.
One page websites can also take advantage of this method.
All areas of business that are focused on SEO promotion need to form a high-quality portfolio of backlinks.
Where crowd marketing technologies are in demand
Where crowd marketing technologies are in demand
It is important to note that crowd marketing is not suitable for everyone. Its effectiveness depends on a number of factors:
Subject matter . For the method to work, it must match the subject matter of the site and the interests of the target audience.
Content : It is important that the content is consistent with the topic and audience.
Regionality . The more matches the marketing object has (the site for its sale, the provision of the service), the more successful the result will be.
However, it is worth considering that there are areas where crowd marketing does not work:
Offline business . If a company operates in the real world, offline, and interacts primarily with customers offline, using crowd marketing may not be effective due to the limited target audience. For example, it would not make much sense for the owner of a small store in a specific area to attract the attention of an online audience.
Unpopular sites . If a web resource is uninformative, does not have a lot of traffic, and has low relevance in search engines, crowd marketing may be ineffective. Imagine an unfinished online store with an unfinished search system, incomplete product descriptions, and other problems. Recommending this site to visitors would be unwise. If you use crowd marketing for such a web resource, you can cause a negative attitude from users.
A gift for you! Freely available until
22.12
Download TOP-10
free neural networks
for marketers
Reduce time spent on creating offers and analytics by 30%
To receive the file, please enter your e-mail:
E-mail, for example, [email protected]
Please confirm that you are not a robot by providing your phone number:
+7
912 345-67-89
Download the collection for free
I confirm my consent to the processing of personal data
Also, crowd marketing results may remain unsatisfactory in the following cases:
If your company operates in a narrow niche and offers specific products or services, it will be difficult to find suitable platforms for posting reviews or recommendations. For example, a marketer will have a hard time finding enough resources to promote antiques to collectors.
Crowd marketing may be less effective if your business is business-to-business (B2B), as it is more often used to promote end products and services rather than industrial equipment manufacturers.
If your services are only needed occasionally by customers and are not permanent, mass promotion will not be appropriate. For example, key cutting or shoe repair services, which are most often used in situations where there is a specific need.
Crowd marketing may also be ineffective for promoting everyday products that people buy every day, such as bread or matches. In these cases, users do not spend time searching for information or recommendations.
Crowdfunding is not always suitable for network marketing, as it is usually used to promote specific products or services rather than the industry as a whole.
Crowd marketing is not suitable for illegal activities or sites that violate laws.
Finally, if your web resource has an outdated or uninteresting design, you should start by updating it and improving its design before you start mass promotion of your business.