By 2023, 71% of businesses worldwide will have a website, and 43% plan to invest in one. And that’s no surprise. With the shift to online commerce, the website has become almost the primary source of revenue for many businesses. Therefore, entrepreneurs and retailers are developing new strategies to increase website conversions and sales.
Website widgets are an essential part of this strategy today. Data from a million Duda sites says that websites that use widgets have an average conversion rate 4 times higher than those that don’t. So, if you are still wondering how and why to use widgets, this article will be helpful. We will give you a definition of website widgets, provide 25 examples for different purposes, and show you why Claspo widget builder is the best solution for you.
A website widget is an attractive block that can be oman whatsapp number data 5 millionembedded in a specific spot on your page or automatically appear in different parts of the screen when visitors enter your website. It serves a variety of purposes, from notifying visitors of your updated business hours to promoting your limited-time offers.
Some popular examples of widgets include event countdowns, visitor counters, digital clocks, and daily weather updates. While they may seem complex, integrating these widgets requires only copying and pasting a specific code. Leveraging these widgets can significantly increase user engagement and transform a basic site into a more interactive platform.
Website widgets are always visible to visitors and stand out from the rest of the content. That's why website owners often use them to grab attention in the first few seconds and communicate important information that shouldn't get lost in paragraphs.
Another advantage is the ease of embedding a widget on a website. With Claspo, it's all about copying and pasting a block of code into your site, which doesn't require advanced coding skills or a deep understanding of your server's entire code framework.
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With Claspo, creating your widget is as easy as embedding it
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Top 25 Website Widgets
It is probably impossible to include all types of widgets in one article. Therefore, in this list, we have collected those that can be most beneficial for your business.
1. Countdown Widget
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Create a timer widget
The countdown widget is a great way to promote limited-time deals or discounts. It shows exactly how much time customers have left to take a targeted action, encouraging them to make decisions faster.
When the countdown reaches zero, it increases your customers' fear of missing out (FOMO) and pushes them to buy now so as not to regret a missed opportunity. According to a survey
, FOMO encourages 60% of online shoppers to buy on impulse. On average, this widget has a conversion rate of 8.07%, while widgets without timers - only 3.7%.
Important statistics
Pop-ups with a built-in timer from Claspo can increase your conversion rate by an average of 112% !
Based on the case study of partnership with Grade.ua .
Functionality
Pre-designed templates. Claspo offers over 80 ready-to-use templates with built-in timers . So, you can choose the one that best suits your website's purpose and design.
Easily add a timer. If you are creating a widget from scratch, you can drag the timer component anywhere in your layout directly into the editor.
Time Settings. Select the end date and time of your offer or promotion and your desired time zone. When the timer displays 00:00:00, your widget will automatically stop displaying to avoid confusing site visitors.
2. Slider Widgets
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Create a slider widget
45.6% of website visitors say they are annoyed by the large number of widgets. The slider widget is your anti-annoyance solution. You can display multiple products, discounts or special offers in one animated presentation. This way, you reduce the number of widgets but still convey your messages to customers.
Functionality
Unlimited Images. You no longer need to choose which image to insert into the widget, as you can add as many as you want in PNG, GIF or SVG formats.
Three display orders. You can display slides in sequential or random order. Additionally, you can set a random image for each display. In this case, customers will see a new slide every time the slider widget appears.
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Custom slide rotation. You control the speed at which your widget slides change. Set an appropriate slide change interval based on the average session duration on your website.
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3. Exit Intent Widget
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Create an exit widget
Exit widgets appear when visitors intend to leave your website and move their cursor away from it. The purpose of these widgets is to at least hold them or, at most, motivate them to make a purchase. And it works great. Medium reports that you can increase your conversion rate by 5% to 10% by using this waiting widget.
Characteristics
Unique Hook. Claspo exit widget templates have different messages, each designed to engage exiting prospects. However, you know your audience best. That's why you can always add your own unique message to your widget and enhance it with a promo code, a powerful call to action, an eye-catching image, or more.
Simple display rules. You can easily configure your widget to display only to visitors who try to exit. To do this, select the appropriate condition in the "Trigger" section of the Claspo builder.
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4. Schedule Widget
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With the Calendly scheduling widget , customers can quickly book appointments on your website, improving their experience and loyalty to your business. By taking care of customer convenience, you contribute to your sales, as the online scheduling option can increase the number of new customers by 26%.
Characteristics
Calendar Integration: Calendly syncs with your calendars (e.g. Google Calendar, Outlook, or Microsoft 365) to ensure that available time slots are accurately displayed and prevent double bookings.
Individual Scheduling Links. Using Calendly, you get a unique scheduling link that you can share with your clients. Guests can click on the link and choose a suitable meeting time from the available options.
Custom Meeting Types. You can create different meeting types based on your needs, such as one-on-one meetings, group meetings, or specific event types. Each meeting type can have its own settings and availability options.
5. Unmissable Offer Widget
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Create a widget for a great offer
Adding a great deal widget to your website can make a difference to your business. Research shows that a great deal is one of the top priorities for shoppers (if not the top priority).
74% admit that discount is the main factor in online shopping, 94% look for a good deal before buying and 75% refuse to buy at checkout because of the cost.
Research
Characteristics
URL Targeting. With Claspo, you can add web widgets with different offers to specific pages. For example, a widget with a range of discounts could be displayed on the homepage, while widgets with a specific discount could be placed on related product pages.
Custom Offer. You can show a hot offer widget only to cart abandoners and notify them that the items in their cart are now available at a discount. In another scenario, you can place a promo code directly on a widget and show it only to existing customers. With Claspo’s advanced targeting, anything is possible.
6. Welcome Offer Widget
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Create a welcome offer
This type is similar to a widget for a great offer. It also offers a discount or a promo code, but in this case, only to potential customers in exchange for their contact information. The effectiveness of this widget is explained by the fact that 80% of shoppers are willing to make their first purchase from a brand new to them if it offers them a discount.
Characteristics
Targeting Settings. You can customize your widget so that it is not displayed to those site visitors who have already left their contact information to avoid confusion.
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ESP and CRM Integration. With over 5,000 integrations in Claspo, you can be sure that all data will be automatically transferred to the system of your choice, and prospects will flow further into your sales funnel.
7. Google Maps Widget
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If your business operates offline, why not help customers find you with the Google Maps widget ? It shows where your store or office is located and allows customers to get directions quickly and easily.
Characteristics
Unlimited Maps. If you have multiple branches and offline stores, you can mark them all on the map and let the customer choose the closest one.
Mobile Friendly: Maps work perfectly on the mobile version of your site, allowing your customers to find you on the go.
Unique Design. To ensure consistency, you can customize the look of your map to match your website design.
8. Google Reviews Widget
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89% of customers read reviews about a company before making a purchase. At the same time, 81% check Google reviews first. With Trustmary , you can embed a Google review widget on your website and help your potential customers make faster purchasing decisions.
Characteristics
Quick import. Simply connect your Google Business page with Trustmary. Trustmary will then automatically transfer all reviews to the app for posting, management and archiving.
Stylistic consistency. Your web widget adopts the styles of your website, so its appearance matches the overall design.
Automatic update. As new reviews appear on Google, they are imported into the application for subsequent publication.
9. Free Shipping Widget
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Create a free shipping widget
Today, 47% of shoppers abandon their carts if an online store charges extra for shipping. Therefore, placing a free shipping widget on your website removes a major barrier between customers and purchases. At the same time, even if you are willing to offer such a bonus only for purchases over a certain amount, it can still work great. 78% of shoppers are willing to buy more to avoid shipping costs.
Characteristics
Customizable location. You can display the widget on the homepage to draw the attention of visitors to the free shipping from the first seconds. Also, you can add this widget to a specific product category or product page if this offer applies only to those items. Finally, you can inform about the free shipping only to customers who have reached the checkout page to dispel all their doubts.
Data Sync. Add an email input field to your widget if a customer can only get free shipping by signing up. As soon as the next potential customer signs up, we'll forward their email address to your email marketing service of choice, so you can let them know that free shipping is now available.
