Page 1 of 1

Derksen's Teflon coating

Posted: Tue Dec 17, 2024 4:06 am
by arzina566
However, if Akwasi returns to his core, the sympathetic rapper who also became famous for Expeditie Robinson, he will undoubtedly find a way to bring BLM to positive attention. As an activist, he can count on little applause. That will be at the expense of his image as a rapper. It does not seem as if he will tap into a different barrel.

In an article in the Parool (8 August) he says in relation to Black Pete that there is nothing wrong with him, but with the Netherlands. That does not bode well. Incidentally, he also says in that article that he is a connector. Then you may give someone a proverbial slap in the face to wake him up, but once he is awake you should not keep hitting him. After all, the message will no longer get across. Or as Anton Chekhov says: “Man will become better if you show him what he is.”

And what about Derksen? Derksen should take his dirty jackets to the dry cleaners and wash his hair before the broadcast. But Derksen is a unique and rock-solid brand. His image does not change india telegram data because of a squabble. Precisely because he has had so many. And if he always reacts like he did in the Akwasi-gate, he will also overcome his slip-ups in the future.

We know what we have in Derksen and that predictability is his strength. You can hardly ask someone to give up his distinctiveness. Although we did not include Wilfred Genee and René van der Gijp or Jan Boskamp in the research, Talpa must realize that with Derksen they have a unique figure in the stable. One who can amply admit his shortcomings and can also take it. He has often spoken out against racism and homophobia, but can still handle the rejections that were his lot. Although we do not know how strong the brand was before the Akwasi-gate, we can safely say that Derksen seems to have a Teflon layer brand-wise. With a lot of distinctiveness.

Image

Lessons learned
What can you do with this as a reader? First of all, it is important that when you involve a (celebrity) endorser in your brand, you realize that it is not just about fame, but that you can also borrow difficult to build associations, such as sympathetic, elegant, humor, finesse. Secondly, you have to realize that not only positive, but also negative associations can be transferred to your brand. That transfer does not stop on command.